| IN THIS ISSUE: Did you know... |
| ValueClick Media News Welcome to the inaugural issue of The Pub, the official publisher newsletter of ValueClick Media. Within each issue you will receive valuable information pertaining to the ValueClick Media publisher program in order to assist you in maximizing revenue. Additionally, you will learn the latest news about ValueClick Media, including product development, best practices, success stories and more! If there is something you would like to see in a future edition, please let us know at publisher@valueclick.com. We look forward to hearing from you! Hot Issues: Payments and Tax IDs To make sure that you continue to receive timely payments, it is important for you to confirm that the Payee field on the Payment Profile section of your account matches the name on your W9 form (for U.S. based publishers) or W8 form (for intl. publishers). If we are notified by the IRS that there is a mismatch, our accounting department will have to suspend payments until you are able to take appropriate action to correct the error. To review your account payment profile, login to your account and select "Payment Profile from the "Home" drop-down menu. Please note that any account that is placed on a payment hold due to a mismatch will still continue to generate revenue, but all payments will be held until the information on your account matches the W9 (or W8 for international publishers) form on file with the IRS. [ top ] |
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| MAXIMIZE REVENUE What a site can do to increase their ad revenue. eCPM and Total Earnings One of the benefits of working with ValueClick Media is our network's automation, which serves those campaigns that will make your site the most money while accounting for campaign budgets, frequency caps and other factors. Regardless of this automated system, some publishers manually limit their sites to just a few of the highest eCPM campaigns, believing they can earn a higher rate and still fill their inventory. However, limiting your campaign options in this way could reduce fill and, in turn, overall earnings. The top eCPM campaigns are attractive and certainly worth selecting, but they typically have tighter targeting/frequency-cap requirements and will not be able to serve as often as campaigns booked at a lower rate. The best methodology for campaign selection takes both eCPM and campaign fill rate into account. Keep an eye on the default history report as you make changes to your campaign selections to make sure you are not displaying increased defaults. If your default-serving percentage increases, then you need to allow more campaigns to fill your inventory. *Remember: the highest eCPM campaigns will always be served first, and lower eCPM campaigns will not dig in to this inventory. This strategy will reflect positively in your total earnings per format report, which is the true indication of your revenue. [ top ] |
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| USER TIPS Floating defaults The floating default feature is an available eCPM filter. Floating defaults are default campaigns that allow you to define an eCPM at which a percentage of your impression requests will be redirected. These impressions can be to your own default ad or to those of a third party provider. You should set the percentage (5-100%) of impressions to be redirected based on the volume of impressions that campaign can serve. Floating defaults will be served ahead of base defaults. You can have up to ten default campaigns per ad format. All ten could be floating defaults or a combination of base and floating defaults. This will allow you to set up multiple rates and redirect percentages to ensure maximum earning potential of your inventory. [ top ] |
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| PUBLISHER SURVEY 2006 Publisher Survey - Bigger Network, Bigger Giveaway! Win a Dell 42" Hi-Def Plasma TV!
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PUBLISHER SPOTLIGHT - Live365.com
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Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. |
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