| IN THIS ISSUE: Product Update ValueClick Media Launches Predictive Behavioral Targeting User Tip Using the Link Matrix Maximize Revenue Running Expandable Campaigns Meet the Team Heather Swarens Senior Media Development Representative |
| Welcome to the September 2008 edition of The Pub, the official newsletter for ValueClick Media publishers. In this issue we’ll tell you about our upcoming Publisher Survey, recap our recent behavioral targeting product launch, give some tips on managing your account, and talk with two publishers in the network – Lynne Plogsted at ApartmentGuide.com and Laurence Marks at Mevio. We'll also catch up with Heather Swarens, one of our Senior Media Development Representatives. Enjoy! | ||
****** |
||
| PUBLISHER SURVEY Coming Soon! Next month you will be invited to participate in the fourth annual ValueClick Media Publisher Survey. Over the years we have received highly meaningful feedback from you on the service we provide, the quality of our advertisers and their campaigns, other inventory providers, and what else you would like to see from us. We hope you will take the opportunity to share your latest thoughts with us again. This year we'll give away even more prizes in our drawing of respondents, so several publishers will win. Look for an e-mail from us with a link to the survey in October! [ top ] |
||
****** |
||
PRODUCT UPDATE |
||
****** |
||
| USER TIP Using the Link Matrix Using the link matrix, located in your account by clicking on the "Campaigns" header, can be an easier way to navigate to different pages within your account. Clicking on any of the available links in the link matrix will open a new window and allow you to open multiple windows at the same time, which can be a huge time-saver when updating campaign lists, earnings history, or checking daily stats. See screen shot below: 
[ top ] |
||
****** |
||
| MAXIMIZE REVENUE Running Expandable Campaigns As the demand for better performance increases, advertisers are using different types of creative to entice users to interact with them. For example, advertisers use expandable ads to make a bigger impact on the user about their brand. Since more advertisers are running expandable types of creative, make sure your site is eligible to run them. In order to run these expandable campaigns and take advantage of the higher eCPMs they bring to the table, the ads must be able to show properly on your site. The expandable ads need to be allowed to expand over the page content. If our ad-code is inside an IFrame you will need to implement an IFrame breakout file. To ensure that we include you in all of our high paying expandable creative campaigns, contact your account rep or our publisher support line today. [ top ] |
||
****** |
||
PUBLISHER SPOTLIGHT
 Here is what Lynne Plogsted, Business Analyst, at ApartmentGuide.com shared with us: Tell us about your site. ApartmentGuide.com was launched in 1999 and is one of the leading online apartment search sites. With over 16 million annual unique visitors, ApartmentGuide.com offers content-rich apartment listings nationwide. Each month, our site delivers more than 40,000 renter leads to its apartment advertisers. How has ValueClick Media affected your business and/or business goals? The recent change to use ValueClick Media has certainly expanded our business. Because we have the ability to look at each campaign by site and even by size, the network has allowed us to really dive into where the revenue is coming from and maximize it. I also appreciate their ability to fill the inventory offered with minimum defaults. What account feature do you find the most valuable when viewing your ValueClick Media account? ValueClick Media gives us the flexibility to pick and choose the campaigns that convert the best with our users. Specifically, I appreciate the option to look at our eCPM and understand exactly which advertisers are converting for us. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? Publishers can use the UI to simply check their revenue or they can use the tools to really expand the effectiveness of each campaign. I would advise them to use all of the options given and look at everything from their eCPM per site and size to their fill rates and defaults, making sure they are taking advantage of all things offered.  Here is what Laurence Marks, VP, Business Development at Mevio had to say: Tell us about your site. Mevio is the leading independent producer and distributor of brand-safe, high-quality, episodic content on the Internet. In 2007, Compete.com ranked Mevio as the 3rd fastest growing site on the Internet, and we continue to grow with 6 million monthly uniques. How has ValueClick Media affected your business and/or business goals? With Mevio's rapid growth, we have pre-roll video ad inventory that is unsold. ValueClick Media has worked closely with our team to maximize our sell-thru rates for demographically-targeted video programs. What account feature do you find the most valuable when viewing your ValueClick Media account? Campaign Details helps us closely follow which advertisers and campaigns are targeting our video content. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? Learn more about ValueClick's growth in bringing video advertising to your site. If you would like your site featured in our next newsletter, please contact publisher@valueclick.com. [ top ] |
||
****** |
||
MEET THE TEAM
How long have you been with ValueClick Media? I've been with ValueClick Media since April 2005. What are the main projects you are currently working on? I’m always working on finding different and creative ways to grow revenue for my publishers through different optimization techniques. But I also work on other projects outside of daily management that are in place specifically for our publishers. For example, I’ve been working closely with our marketing team on collecting, writing, and editing content for this newsletter. When working with publishers, how do you help them monetize their available inventory? Since every publisher is different, it’s important to understand what each publisher’s goals are in working with ValueClick Media. Once the goals are in place I have a better understanding of what needs to be done to accomplish them. I typically like to focus on fill and eCPMs to yield the highest earnings for publishers. Selecting only the high eCPM campaigns may seem like a good idea, but fill will suffer. So finding the perfect balance between eCPM and fill is key. What do you think helps lead to success for a publisher when working with a network? Choose as many campaigns as you can. The more campaigns you choose to run the more impressions will be filled, and the more revenue you will earn. Always keep in mind that filling a high percentage of your inventory can earn you more revenue than focusing on eCPMs alone. Although eCPMs are important, fill is just as important in monetizing inventory and earning as much revenue as you can. What's the most important advice you can give publishers relative to inventory monetization? If you’re not getting the revenue you anticipated and most of your inventory is being monetized, take a good look at where ads are placed on your site and whether or not they’re in locations where the users can interact with them easily. A few simple adjustments on where the ads are being shown on a site can improve ad performance and eCPMs, which will bring your overall revenue up. What is one interesting thing about you that most people don’t already know? I got PADI certified to Scuba Dive when I was 10 years old. By the time I was 15 I logged over 50 beach and boat dives off the coasts of California, Hawaii, and Mexico. I absolutely love the ocean and pretty much anything to do with the outdoors. So naturally, I spend a good amount of my free time outdoors either at the beach or on trails. [ top ] |
||
****** |
||
| Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
| Publisher Spotlight: In this issue we speak with ApartmentGuide.com and Mevio. Read More. |
| Did You Know? eCPMs and Fill The highest eCPM campaigns will always automatically be served first through our system, and lower eCPM campaigns will not dig into this inventory. So the best methodology for campaign selection takes both eCPM and campaign fill rate into account, since selecting only the highest eCPM campaigns to serve will most likely only reduce your fill and overall revenue. Selecting a variety of campaigns at various eCPM levels is the best strategy that will reflect positively in your total earnings per format report, which is the true indication of your revenue. |
| Upcoming Events: Our team will attend a number of upcoming industry events. OMMA Video October 29 Hollywood, CA ad:tech New York November 3-6 New York, NY iMedia Agency Summit December 7-10 La Quinta, CA |
You have been sent this e-mail because you are a publisher partner using the ValueClick Media network.
If you would prefer not to receive future newsletters, unsubscribe.
ValueClick Media - 30699 Russell Ranch Road Suite 250, Westlake Village, CA 91362