| IN THIS ISSUE: Hot Issues The Performance Interviews Did You Know ValueClick Media Network Stats Upcoming Events Meet the Team Bernie Romero - Strategic Development Representative |
| Welcome to the March 2008 edition of The Pub, the official newsletter for ValueClick Media publishers. In this issue we'll discuss the Performance Interviews project, provide some interesting networks stats and talk with two publishers in the network, Sybil Grieb of ZAM Network and Susan Beasley of PrimaryGames.com. If there is something you would like to see in a future edition, please let us know at thepub@valueclick.com. We look forward to hearing from you! HOT ISSUES The Performance Interviews  What is performance? Depending on your perspective, it can mean many things. The Performance Interviews is a project we embarked on last year to interview industry luminaries about their thoughts on "performance." We asked them to define what it means to them especially as it relates to online advertising and in their own lives. Among the more than 50 interviews, a number of publishers participated including:
Check out The Performance Interviews and redefine what performance means to you. [ top ] |
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| DID YOU KNOW ValueClick Media Network Stats 1. Publishers who run Medium Rectangles along with Leaderboards earn approximately 44% more revenue than publishers who run Leaderboards alone. 2. Publishers who run 120x600 banners along with the 160x600 size earn about 38% more revenue than publishers who run 160x600s alone. 3. Publishers who run 468x60/728x90 combo banners earn 19% more revenue than publishers who only run 728x90 ads. 4. Publishers running pop-under ads along with their in-page banners earn approximately 17% more revenue than publishers who only run in-page ads formats. *These statistics pulled from January and February data. [ top ] |
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| UPCOMING EVENTS Our Media Development team will be at a number of upcoming events. If you are planning to attend, please stop by our booth or contact publisher support to schedule a meeting. OMMA Hollywood Hollywood - March 17-18 ValueClick Media will be exhibiting (booth #201) IAB Marketplace: Networks & Exchanges New York - March 31 ValueClick Media will be presenting two different publisher focused presentations ad:tech SF San Francisco - April 15-16 ValueClick Media will be exhibiting (booth #5943) OMMA Publishing Conference New York - June 18 ValueClick Media will be attending and is a sponsor of this event [ top ] |
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MEET THE TEAM
How long have you been with ValueClick Media and tell us about your current role? I have been with ValueClick Media since 2001 in various publisher support roles. In December, I was promoted to my current position. As a Strategic Development Representative the primary objective is to maintain, manage and grow relationships with the exclusively represented sites within our network. What are the top items you are focused on in your new role? 1. Meet with every strategic publisher partner to make sure we are aware of all revenue opportunities their sites offers and that they in turn are informed of all features ValueClick Media has to increase their revenue. 2. Ensure our sales teams are fully aware of what each strategic publisher partner has to offer to advertisers. This will help insure that, as new campaigns are loaded in the system. We are able to take advantage of the branding opportunities with these partners. When working with publishers, how do you help them monetize their available inventory? As soon as I begin a new publisher relationship I find out what the main goals are for their site(s). It is important to help set realistic goals for rate and banner fill while also providing an overview of how the ad serving technology and publisher interface works to optimize their revenue potential. What do you think helps lead to success for a publisher when working with a network? Understanding that both the bottom line eCPM and how much inventory we can fill is important for gauging the success of their account. Compare apples to apples and prioritize your network partners based on eCPM and you will see the most money being earned on your account. Additionally, I always recommend close communication with the publisher support team or your account rep. prior to making any significant changes to your site. They can review and recommend changes/design ideas to ensure maximum revenue. What is one interesting thing about you that most people don't already know? I love to play volleyball. Even a past torn Achilles tendon could not stop me from getting back into the game. I play on a New York City league and our team recently swept our division tournament for first place, and ranked 2nd for the season. Middle Setter is my preferred position. [ top ] |
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| PUBLISHER SPOTLIGHT
This issue we are again including two publishers. Here is what Sybil Grieb, Director of Business Development, of ZAM Network told us.  Tell us about your site. ZAM Network is the largest Massive Multiplayer Online (MMO) game network in the U.S. with over 700MM monthly page views across Thottbot, Wowhead, Allakhazam, MMOInterface and Online Gaming Radio. We target the male 18-39 demographic, providing database information (think Google for gamers), maps, tools and community for over ten of the top MMO games. How has ValueClick Media affected your business and/or business goals? With over 700MM impressions per month we rely, in part, on strong alternative revenue streams. When we brought ValueClick Media into our network chain over a year ago, they significantly increased our month end revenue. ValueClick Media remains one of our strongest performing networks for both our U.S. and international traffic, with high CPMs, consistent fill and excellent client service. They give us the ability to set minimum CPMs on a per tag basis and to default to multiple other networks which is especially important when testing smaller networks. What account feature do you find the most valuable when viewing your ValueClick Media account? As we work to optimize our sites for advertising, the drill down detail of revenue by site and by ad size has been invaluable. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? Most networks optimize best when you send them consistent traffic; however it is important to test how they perform at various levels. We also spoke with Susan Beasley of PrimaryGames.com 
Tell us about your site. PrimaryGames.com is a site for teachers, parents and kids featuring free educational games, coloring pages, interactive e-books, holiday activities, musical postcards, crafts and more. The site was started in 2000 and has become one of the top destinations for kids on the Internet. Our site provides a safe place where kids can have fun while learning and features games in language arts, math, science and social studies. How has ValueClick Media affected your business and/or business goals? ValueClick Media has helped us monetize our traffic by providing high quality advertisers. We have been with ValueClick Media since early on and have watched them grow as we have grown. ValueClick Media's high fill rate and eCPMs have had a large impact on our site's ad revenue. What account feature do you find the most valuable when viewing your ValueClick Media account? Since our site is primarily for children we must carefully screen all content before it is shown on the site. ValueClick Media's publisher interface allows to us to screen and select ads before they go live. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? We've found that we have had higher fill and pay rates when we cap the number of ad views seen by each user. By capping the views shown we are able to spread our visitors across all of the ad networks we utilize. We are able to generate higher revenues by sending each network more unique users versus more ad impressions. If you would like your site featured in our next newsletter, please contact publisher@valueclick.com. [ top ] |
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| Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
| Publisher Spotlight: In this issue we speak with ZAM Network and PrimaryGames.com Read More. |
| User Tips: Make sure your defaults are still current With new campaigns, features and enhancements continually added to the network it's always a good idea to regularly check your ValueClick Media account. Doing this allows you take advantage of all new revenue opportunities available. Check to make sure your current defaults are live and working properly. This ensures that all of your site's impressions are being monetized efficiently. |
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