| IN THIS ISSUE: Hot Issues Direct Deposit In the News Major Marketers Turn to Ad Networks Publisher Survey Win a 47" Flat Panel LCD TV Meet the Team |
| Welcome to the September 2007 edition of The Pub, the official newsletter for ValueClick Media publishers. This issue we'll discuss the direct deposit release, announce the upcoming publisher survey, provide some stats from the network and talk with Karen Davis of Coolmath.com If there is something you would like to see in a future edition, please let us know at publisher@valueclick.com. We look forward to hearing from you! HOT ISSUES Direct Deposit Have you signed up for direct deposit yet? Hundreds of your fellow publishers already have. If interested and a U.S. or Canadian publisher, follow the steps below to set up this fast and easy payment option: 1. Log into your account 2. Go to the payment profile page 3. Under payment method, select: payment by direct deposit 4. Provide your banking information 5. Submit NOTE: If you opt for direct deposit before the 4th of the month, you will receive your payment for that month via direct deposit. Otherwise, it will occur with the next available payment the following month. Should you have any questions, please refer to the FAQ section located in the InfoCenter, or contact publisher services at 805.879.1600 x4. [ top ] |
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| IN THE NEWS Major Marketers Turn to Ad Networks Mediaweek By Mike Shields Online ad networks, long the domain of direct marketers looking to blast their "act now" offers to large audiences across the Web, are being invaded by brand advertisers. And, some say, those traditional, image-focused marketers are shoving aside their direct-marketing cousins that, as it happens, helped carry the Internet ad business through its darkest days early this decade. There's little doubt that the robust market for online advertising-particularly among traditional brands-has benefitted from leading networks like Advertising.com, ValueClick and Blue Lithium. Those players, many of which date back to the mid-1990s, aggregate ad space across numerous sites, ranging from remnant inventory on larger sites to ad space on thousands of smaller sites. As major marketers like Ford Motor Co. and Procter & Gamble increase their online budgets, "they're left with the issue of needing to spend money beyond the portals," said Brian Fitzgerald, president of Gorilla Nation Media, an online rep firm working with more than 500 publishers. "So they are saying, 'Let's start spending it on the mid-tail'" - exactly where the ad networks have strength. "Ad categories that have embraced networks in a big way over the past year include autos, consumer electronics, pharmaceuticals and packaged goods, and big spenders in those categories often look to make a splash," said David Yovanno, general manager of ValueClick Media. "The trend is that we are getting more whales [big brands that take over all inventory] than we used to." Yovanno said that while ValueClick's bread and butter is still DR spenders, he's seen some bargain-basement advertisers get marginalized. "There used to be brands like Casino.net that dropped a million dollars a month," he said. "They haven't really evolved since then. They always grinded everybody down on price." Once bigger brands came along, he added, "It was so easy to squeeze them out." View the rest of the article. [ top ] |
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| PUBLISHER SURVEY 2007 Publisher Survey Win a Philips 47" flat panel LCD TV!
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MEET THE TEAM
How long have you been with ValueClick Media? I have been with ValueClick Media for almost two years. Where did you work previously? I previously worked for RealtyTrac.com in their Customer Service department. Coincidentally my supervisor's name was Daren. We both worked the phones so I took my middle name and became known as Keith. I created a whole persona around it - almost a split personality. What is one interesting thing about you that most people don't already know? Interestingly, I began my career with ValueClick Media in a one week temporary assignment as the Lobby Ambassador (Receptionist) for the Santa Barbara office. That one week assignment turned into six months. Then I was offered a permanent position with the Publisher Services team. So far it has been a great experience. When working with publishers, how do you help them monetize their available inventory? I'm looking to make sure publishers understand the importance of proper ad placement and campaign management. Teaching publishers how to view, sort and select campaigns within our campaign management page to help them achieve their revenue goals. What do you think helps lead to success for a publisher when working with a network? I think success comes when a publisher realizes that maximizing revenue is achieved through a good fill rate and not necessarily choosing only the highest paying campaigns. As a Publisher Services Rep, it's my job to convey that message to publishers and help them understand that by choosing as many campaigns as possible, they should see a definite increase in their earnings. [ top ] |
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| PUBLISHER SPOTLIGHT
This month we spoke with Karen Davis, Creator and CEO of Coolmath.com.  Tell us about your site. Coolmath.com is the main site for our network of educational sites for math, games, finance and stress management for students. I started Coolmath 10 years ago when I was trying to land my first teaching job. I just wanted to have a web site on my resume. I kept working on it as a hobby and, over the years, it's grown beyond my wildest dreams. During the school year, we're now reaching over 130,000 students every day! With easy to understand lessons, fun games and brain benders, Coolmath is an amusement park of math that helps students see that math can be fun - and not really that hard to learn. How has ValueClick Media affected your business and/or business goals? For awhile now, ValueClick has been our strongest and best performing agency. I'm very picky about what kind of ads I'll put on my sites since my users are kids, teachers and parents. Luckily, ValueClick Media always has a large selection of campaigns for me to choose from. I really appreciate being able to let someone else sell most of my advertising so I have the freedom to focus on creating more content for my users. What account feature do you find the most valuable when viewing your ValueClick Media account? I like the fact that I can preview and hand select my campaigns. As I said before, I have to be very careful about what I run. I also love the fact that ValueClick Media's ad serving system can immediately adjust to spikes and increases in traffic! When I have a big day, I know that they are always going to come through with an increased fill rate. If you would like your site featured in our next newsletter, please contact publisher@valueclick.com. [ top ] |
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| Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
| Publisher Spotlight: In this issue we speak with Coolmath.com. Read More. |
| Upcoming Events: iMedia Brand Summit September 9-12 Coronado, CA IAB MIXX September 24-25 New York, NY OMMA East September 24-25 New York, NY |
| Did you know:
Here are some interesting stats from our network:
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