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Last week ValueClick Media announced the availability of ActiveAdsSM, a product to enable advertisers to dynamically tailor ads to their most desirable audience segments while providing consumers with more relevant advertising experience. While this is an advertiser-facing announcement, some of you had questions so we wanted to be sure to point you to the official press release and some of the coverage by ClickZ and Mediapost.
Publisher Survey Winner Announced
New UI Coming Soon! 
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Frequency Capping
Do you have the ability to frequency cap your ad tags? If so, we want to hear about it! Please email support@valueclick.com or contact your account representative. If you are unsure please check with your ad server or email support@valueclick.com and ask for more information. [ top ] |
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Select All Campaigns and Then Trim All too often we come across publishers that have deselected every campaign, and only select campaigns that exactly match the content on their site. While we understand the thought process behind this practice, it is not the most effective way to maximize your revenue. It is important to keep in mind that advertisers run campaigns on our network for performance and to reach a wide audience. For example, a cell phone provider may be releasing a new phone and wants to reach users on sport sites as their internal research shows that their visitors buy phones regularly. As a sports site you may feel that a cell phone offer is unrelated and de-select the campaign. By doing this you miss out on displaying a great branded advertiser along with a premium CPM. We recommend that you select all available campaigns and then review the list for campaigns that have a significant conflict with your site's audience, like showing an audio ad on a radio site. Want us to review your selections and make recommendations? E-mail us. [ top ] |
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In each issue of The Pub, we interview a different member of the ValueClick Media team.
 Name: Brian Kealer Role: Network Performance Representative How long have you been with ValueClick Media? I've been with ValueClick Media for a little under two years. When working with publishers, how do you help them monetize their available inventory?As we are a performance based ad-network, one area that I focus a lot of my attention on is running various tests to see what works best for your type of site. Since every publisher is different with their own set of goals on what they wish to achieve, it is important to run tests with us on the various types of ad-formats that we have to offer and run them in highly visible areas of your website to figure out what performs best for you. Running tests against your inventory will help us both make smarter decisions on how we can achieve your goals. What do you think helps lead to success for a publisher when working with a network?Less is more! Instead of bombarding your users with five or six advertisements per page, serving fewer advertisements per page equals better performance as fewer ads are forced to compete against each other. Many publishers feel that if they serve as many advertisements as possible that they will receive more impressions, but since your inventory doesn't perform as well, higher paying campaigns get optimized off and your eCPM takes a hit across the board.
Select as many campaigns as you can. Aiming for the highest fill rate possible guarantees you a bigger check at the end of the month. Selecting to run only high paying campaigns might seem like a great idea at first but if you unable to fill 70% of your inventory, you are leaving a significant amount of money on the table. What is one interesting thing about you that most people don't already know?My team took first place in the ValueClick Media Rock Band: Battle of the Bands 2009 Competition! Go Team 5*Star!  [ top ] |
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 Here is what Chris Ford of GameSloth.com shared with us: Tell us about your site. GameSloth.com was established in 2003 as a simple one stop location for online browser gaming and has since grown to one of the most popular flash gaming sites. How has ValueClick Media affected your business and/or business goals?After joining the ValueClick Media Network in 2005, we were able to fully monetize our traffic while being provided with quality campaigns that were optimized for our visitors. That said, since joining, ValueClick has contributed to the majority of our earnings and allowed us to grow our business to what it is today. What account feature do you find the most valuable when viewing your ValueClick Media account?The robustness of the daily statistic information has been greatly valuable in assessing what is working for us and has allowed us to adapt an advertising layout that best suits our visitors and design. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue?Keep it simple. I cannot stress this enough. Find common ground with a user friendly layout and slick design. Too flashy, and you risk overwhelming your visitors and masking your ads. Develop your design with content in mind first, and then work your ad schemes around it. This will preserve your user experience while leveraging ads in key locations. SideReel.com is an entertainment community site focused on helping users find, watch and discuss their favorite TV shows, movies, celebrity gossip and more. ValueClick is a trusted partner and has been a significant revenue driver for SideReel. ValueClick was one of the first ad networks we turned to early on and has always provided great monetization. Keep a close eye on your floating default eCPMs if you have them set up. We had forgotten about this particular feature for some time and began to see our fill rate decreasing because we had floating default set at too high of an eCPM, and only recently remembered this critical feature. If you would like your site featured in our next newsletter, please contact publisher@valueclick.com. |
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Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
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