IN THIS ISSUE: |
|||
|
| Happy Holidays and welcome to the December 2008 edition of The Pub, the official newsletter for ValueClick Media publishers. In this issue we'll recap ad:tech New York, share some tips on managing your account, and talk with two publishers in the network - Bill Gilson at WRAL.com and Casey Bligh at GoComics. We'll also catch up with Briian Wilson, one of our Media Development Representatives. If there is something you would like to see in a future edition, please let us know at publisher@valueclick.com. We look forward to hearing from you! |
****** |
COMPANY NEWS 
ValueClick Rises in comScore Rankings With your help, ValueClick advanced into the number four position in the October Ad Focus rankings published by comScore Media Metrix and is still on the rise. According to comScore November data, ValueClick now reaches 157 million unique visitors per month, or 82.53 percent of the U.S. Internet audience! What does this mean to you? comScore is the standard that major advertisers and their agencies use to compare networks in terms of scale and reach. Being positioned as the largest independent ad network allows us to offer better performance for our clients which ultimately results in more campaigns at higher eCPM's to our publishers. Publisher Survey Win a Panasonic 50" Plasma HDTV!  We need your feedback! If you haven't already taken our annual publisher survey, please look for an e-mail from ValueClick Media sent Friday, December 5. Your candid feedback helps us develop new tools and improved service levels for you, our valued publisher partners. Everyone who completes the survey will be entered into a drawing to win a Panasonic 50" Plasma HDTV. The survey closes January 9. If you don't have the original e-mail, please feel free to e-mail support@valueclick.com to request the link. [ top ] |
****** |
| EVENT RECAP ad:tech New York What a packed show! Our senior director of media development, Matt Sherman, met with numerous publisher partners, both new and old, listening to your impressions of the market landscape and what's in store for 2009. It's hearing from you that helps us continually improve the service we offer. One publisher shared that another network recently extended their payment terms and wanted to know if we had plans to as well. Rest assured we have no plans to change our net 25 payment terms, which are among the quickest in the industry. Let us know if you're attending any of the upcoming shows in Q1 and let's schedule time to meet!  [ top ] |
****** |
| USER TIP Using Site Aliases A site alias allows your existing site ad code to work correctly on different domains or IP addresses. You need to add an alias to your account if:
[ top ] |
****** |
| MAXIMIZE REVENUE Adding More Ad Formats We encourage you to you to take advantage of all our ad formats as you review monetization options for your site. One such option is the pop-under ad format. Consider integrating the pop-under ad format as it has one of the highest eCPM payouts compared with other ad types. Pop-under ads appear behind the browser, unlike a pop-up which appears on top of the browser and your site. The pop-under ad will appear one time per 12 to 720 hours depending on the frequency cap you choose. [ top ] |
****** |
MEET THE TEAM
In each issue of The Pub, we interview adifferent member of the ValueClick Media team. Name: Briian Wilson Role: Media Development Representative How long have you been with ValueClick Media? I started with ValueClick Media in July 2005. When working with publishers, how do you help them monetize their available inventory? There are many different tactics that I use to monetize inventory for my publishers. First I like to know where a site's traffic is coming from so I can make sure that a good amount of campaigns from the main regions are running to provide good fill rates. Also, I always recommend setting up default campaigns to make sure that we are counting all of the impressions allocated to our tags. Once I know where geographically the traffic is coming from and the default campaigns are in place, I start making adjustments to provide the best possible eCPMs and fill rates to publishers. What do you think helps lead to success for a publisher when working with a network? Placing your ads where they will be seen and interacted with will yield you higher eCPMs and fill rates. Since what sets ValueClick Media apart from other networks is our optimization platform and performance based network, the better campaigns perform on your site the more they will deliver there, earning you higher revenues at the end of the month. What's the most important advice you can give publishers relative to inventory monetization? Focus on fill. Filling as much of your inventory as possible will earn you the largest check at the end of the month. Running Auto Select "on" as opposed to manually selecting campaigns is not only time efficient but will help you take advantage of all the new campaigns that get added on an hourly basis. Have your creative parameters as open as possible and remember that someone is always here to help you. What is one interesting thing about you that most people don't already know? I am a chapstick, lip balm and lip gloss addict. It started when I was 16 with a love for Bonnie Bell and has grown from there. Although some people say that my addiction as an unhealthy obsession, I do not foresee quitting any time in the near future. [ top ] |
****** |
PUBLISHER SPOTLIGHT
 WRAL.com: Bill Gilson, National Account Executive Tell us about your site. WRAL.com is a news media site, which covers the Raleigh/Durham, NC market. Raleigh/Durham is currently the 28th largest DMA is the United States. We are associated with WRAL-TV 5, the CBS affiliate in this market. WRAL.com was launched in 1995 and our parent company, Capitol Broadcasting Company, has made technology a priority, which has enabled WRAL.com to gain such a strong hold with the local audience. We put a high priority in delivering superior value to our advertising and/or business development partners. Our in-depth knowledge of our viewers allows us to make sure these partnerships work well for both parties. How has ValueClick Media affected your business and/or business goals? WRAL.com serves over 150 million ad impressions monthly and, although we have a strong sales force which does very well selling a substantial portion of this inventory, we use the help we get from ValueClick to maximize our monthly revenue. What account feature do you find the most valuable when viewing your ValueClick Media account? It is very easy for me to see and control all the advertisers who show up on our site. The ease of control over our inventory is the feature I value most. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? If you invest a small amount of time every second or third day and check your ValueClick account you will be able to track what works and what doesn't with your audience. This will help you not only with your remnant inventory but will give you selling points for your local sales as well. |
|
[ top ] |
****** |
| Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
ValueClick Media - 30699 Russell Ranch Road Suite 250, Westlake Village, CA 91362