| IN THIS ISSUE: Did you Know? Adding New Ad Formats Maximize Revenue With the New Geo-Targeting Column User Tips Set Up Referral Ads as Defaults |
| ValueClick Media News Welcome to the March issue of The Pub, the official publisher newsletter for ValueClick Media. This issue we'll discuss a couple of new UI features, tips for adding new ad formats and talk with Todd Essman of RealGM.com. If there is something you would like to see in a future edition, please let us know at publisher@valueclick.com. We look forward to hearing from you! Hot Issues - New Features in the Publisher UI Geo Targeting Column in the Campaign Manager There is now a Geo Targeting column in the campaign manager that will display the specific geo-target that each campaign is targeted to. This column will help you select campaigns specifically targeted to your traffic. Here's how the new Geo Targeting column works in the campaign manager.
Separate Ad Codes are Now Available We are now offering separate ad code for the leaderboard and skyscraper sizes. Now publishers who do not have the capabilities to run multiple ad sizes in a single placement can run the single size ad code rather than having to use a combo code and deselecting individual campaigns based on their ad size. The single code will allow these publishers to run only the ad sizes that are appropriate to their site even if the other ad sizes are selected in the campaign manager. For example, if you are using the single size 728x90 ad code and there are both 728x90 and 468x60 campaigns selected in your campaign manager only the 728x90 campaigns will actually serve. You can access these new single ad codes through the normal 'Ad Code' drop down menu with the publisher UI. [ top ] |
****** |
| MAXIMIZE REVENUE With the New Geo-Targeting Column Use the new Geo Targeting column to help identify international campaigns, which are now marked with the ISO country code. For example, a country marked 'NZ' will only serve ads to users in New Zealand. Therefore, if you have certain campaigns deselected due to them containing extreme animation, you might consider turning them on for campaigns that are marked with a specific country code where users are more accepting to these types ads. [ top ] |
****** |
| USER TIPS Set Up Referral Ads as Defaults You can use ValueClick Media's referral ads as default campaigns to generate more revenue for your account. If users join our network by using the referral ads on your site, you will earn 5% of any revenue the referred company generates with ValueClick Media. Setting up the referral ads as default campaigns within your campaign managers is easy to do. All you have to do is go to the Ad Code drop down menu and select Referral Links. You will then be taken to a page displaying various images that you can copy and paste into a new default campaign in your campaign manager. Setting up referral default campaigns is a great way to maximize your account's revenue potential. [ top ] |
****** |
PUBLISHER SPOTLIGHT - RealGM.com
This month we spoke with Todd Essman, Chief Operating Officer of RealGM.com. Tell us about your site, RealGM.com. RealGM.com covers all four major U.S. sports leagues, providing its large base of users with unique information and analysis. From RealGM's real-life technology simulator, "Trade Checker," a professional version of which is licensed by NBA teams, to its daily news and vibrant forum communities, RealGM is a sports Web site dedicated to the most intelligent and cutting-edge experience for hardcore fans. RealGM has long-term licensing relationships with professional sports teams and builds off this excellent position and its internal expertise to create the most specialized sports stop on the internet. How has ValueClick Media affected your business and/or business goals? RealGM's growth is in large part attributable to its partners in the advertising world and ValueClick Media is a leader in this area. For a company that was carefully developed from day one until its current point of success, through the planning and ingenuity of its original founders, working with an established organization like ValueClick Media has been key to our growth. We have strived to turn a small company into a well-functioning operating unit, and having partners like ValueClick Media with which to work guides RealGM in its pursuit of excellence. What account feature do you find the most valuable when viewing your ValueClick Media account? We use the online account for its reporting features and daily breakdowns on impression levels and reveneus earned. We also look at the account for the hourly traffic figures so we can optimize our peak time periods. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? To maximize your company's opportunities, publishers must be attentive to all aspects of serving the advertiser's needs in creating integrated campaigns that will give the advertiser a clear ROI, and in reaching out to provide the best in client services on a daily basis. In addition, publishers should be open to opportunities in which larger chunks of advertising inventory are sold to advertisers, even at a discounted dollar rate. That is, setting a bottom line CPM rate is not beneficial to a publisher's business in the long run if as a result of this policy, a substantial amount of the publisher's inventory goes unsold. Moreover, the larger the pool of available advertisers, the better the results for us, especially since RealGM's users spend a great deal of time on our site generating a high amount of impressions per user session. If you would like your site featured in our next newsletter, please contact publisher@valueclick.com. [ top ] |
****** |
| Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
| Publisher Spotlight:
This issue we spoke with RealGM.com. Read More. |
| Upcoming Events: iMedia Driving Interactive April 16 - 17 Newport Beach, CA ad:tech April 24 - 26 San Francisco, CA IAB Leadership Forum: Digital Video May 7 New York, NY |
| Did you know:
Adding New Ad Formats When adding new ad formats it may take up to two hours for all the new campaigns to populate within the campaign manager. Waiting for all the campaigns to populate before placing the ad code will help to reduce the number of PSA's (Public Service Announcements) that show. Another good idea when adding new formats is to set the auto-filters before all of the campaigns populate so that as the campaigns populate they will automatically filter out any campaigns with unwanted ads. [ top ] |
You have been sent this e-mail because you are a publisher partner using the ValueClick Media network.
If you would prefer not to receive future newsletters, unsubscribe.
ValueClick Media - 30699 Russell Ranch Road Suite 250, Westlake Village, CA 91362