| IN THIS ISSUE: Did you Know? New Features in the Publisher UI Maximize Revenue Use Floating Defaults to Ensure Minimum eCPM Rates User Tips Reinforce Your International Traffic Publisher Survey Recap |
| ValueClick Media News Happy Holidays and welcome to the December edition of The Pub, the official publisher newsletter of ValueClick Media. In this issue we'll discuss the recent in-stream video beta release, new features in the UI and talk with Eric Gilbert of Motorsport.com. If there is something you would like to see in a future edition, please let us know at publisher@valueclick.com. We look forward to hearing from you! Important Product Updates: Introducing Video for Publishers In case you missed it, on December 4th we officially announced the beta release of our video solution. It includes both in-stream and in-banner products. In-stream allows you to earn revenue from your video content and marketers to place ads before and after video content. In-banner delivers video ads through display advertising units for those of you who accept video ads. The in-stream product is compatible with all popular video formats and is seamlessly integrated into your account with all of the same controls and inventory management features currently available. 
As the beta is just starting out, you'll see just a few campaigns available. Our national sales team has a strong pipeline of quality video advertisers and you can expect us to ramp up demand for this new ad format in the weeks and months ahead. As Chad Peplinski, our VP of Media Development, mentioned in his e-mail last week, "our vision is nothing short of creating the largest and most reliable video ad network anywhere and we look forward to partnering with you to take full advantage of this exciting new opportunity." For more information on our video solution, visit http://www.valueclickmedia.com/pub_video.shtml. Updated Publisher Agreement With the release of in-stream video, there are modifications that have been made to our Publisher Agreement. Please click here to review our updated Terms & Conditions. [ top ] |
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| MAXIMIZE REVENUE Use Floating Defaults to Ensure Minimum eCPM Rates Many publishers have already discovered the advantages of setting up floating defaults on their accounts to maximize fill. Unlike standard base defaults, which display after all available paid banners have served, floating defaults allow a default redirection at any 5 percent increment after all available banners above a pre-selected eCPM rate have served. For example: a publisher may choose to set their first floating default to redirect 20 percent of the time once eCPM banner availability is .40 cents; a second default redirecting 75 percent of the time at .10 cents; and a third floating default redirecting 100 percent of the time once campaigns have a eCPM of .03 cents. Setting up these three defaults will allow the delivery system to serve a ValueClick Media banner 80 percent of the time if the available campaign rate is between .40 and .11 cents; 25 percent of the time when available campaigns are at a .10 to .04 cent range; and once the available campaigns are at a .03 cent eCPM the system will serve the third floating default 100 percent of the time. Keep in mind that the ValueClick Media banner delivery system will attempt to serve the highest available rate campaign first and will cascade down the eCPM scale until an available banner is identified or all available campaigns have served. Publishers attempting to maintain a minimum eCPM should note that the reported eCPM by banner size, on the main account page, is based on an average eCPM of campaign rates both higher and lower than the listed eCPM average. This would mean that a publisher concerned with maintaining a minimum eCPM rate of 0.60 cents for 120x600 skyscraper banners would set the floating default eCPM to .55 cents. Setting the floating default eCPM at .55 will help maintain the total eCPM campaign average for the 120x600 skyscrapers at approximately a .60 cent range. The minimum eCPM total for the banner size may fluctuate a few cents higher or lower depending on the number of active campaigns that are served above and below the target eCPM rate. For further information on understanding and setting up floating default banners please use the Info Center drop-down menu on your account to access the publisher support contact form or check out the related FAQ and Tutorial topics. [ top ] |
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| USER TIPS Reinforce Your International Traffic We know how important user experience is to our publishers, which is one of the reasons why you have so many campaign filtering options within your ValueClick Media account. However, applying too many filters can sometimes negatively affect your revenue by reducing your site's fill percentages. One way to increase fill for your sites, without affecting United States based users' experience is to run some international campaigns that have flagged ads. The campaigns that show up in your campaign manager that end with 'INT' are campaigns strictly geo-targeted to users outside the United States. Therefore, selecting international campaigns that are flagged can be a good way to increase your site's fill without displaying the flagged ads to your US users. Below are a few of the geo-targeting campaign identifiers: International users only - INT United Kingdom users only - UK European users only- EUR [ top ] |
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| PUBLISHER SURVEY RECAP Back in late August, we ran our 2nd Annual AdNetwork Publisher Survey. This survey was designed to increase our understanding of your needs and provide you with an opportunity to communicate with us directly on many topics. With the results we are better able to set priorities for product development, review client support practices and gauge your overall satisfaction. Thank you for your great response! Here are some of the results.
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PUBLISHER SPOTLIGHT - Motorsport.com
This month we spoke with Eric Gilbert, Art Director, of Motorsport.com. Tell us about your site, Motorsport.com. Motorsport.com is an online media dedicated to motor racing. We cover all forms of racing series from Formula 1 to NASCAR, as well as bike racing. Overall, we cover more than 100 racing series. Most of our content (news, features, and photos) is original and we send reporters and photographers to all major racing series. Our audience, of 350,000 unique per month, is world wide and generates about 14 million page views every month. Motorsport.com is one of the three largest online media in the world on motor racing. How has ValueClick Media affected your business and/or business goals? ValueClick has helped us better control and improve our revenue stream coming from network advertising. The wide range of advertisers and campaigns, as well as the ValueClick Media online tools has helped us greatly in achieving a better control, which is critical when one has to deal with an ad inventory of 20 million impressions and dozens of campaigns all at once. What account feature do you find the most valuable when viewing your ValueClick Media account? The 'Campaigns' pages offer a depth of control that is very difficult to beat. Furthermore, it's very easy to use and control different parameters: selecting an ad to be on/off, sorting views by different items (CTR, eCPM, etc.), checking earnings and viewing ad units are all functions that are both essential and intuitive. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue?
If you would like your site featured in our next newsletter, please contact publisher@valueclick.com. [ top ] |
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| Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
| Publisher Spotlight:
This issue we spoke with Motorsport.com. Read More. |
| Upcoming Events: Frost & Sullivan January 21 - 23 Tempe, AZ iMedia Brand Summit February 4 - 7 Bonita Springs, FL SFIMA SoFIE Awards April 20 Ft. Lauderdale, FL |
| Did you know:
There are New Features in the Publisher UI... You may have noticed two new buttons alongside the old "Update" button at the bottom of your campaign management screen - "Select All" and "De-Select All." These buttons were implemented to make life easier for you. For instance, now if you would like to turn on every single campaign in your campaign list, it is a one-click process. The same goes for those who like to hand select each campaign. Now instead of first de-selecting every campaign by hand before going through and manually selecting acceptable campaigns, it is again a one-click process. Check out the new buttons in the campaign manager within the Publisher UI. [ top ] |
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