IN THIS ISSUE:

Product Update
Behavioral Targeting Public Launch

Media Lounge
Event Recap: Chicago

User Tips
Our New Retail Solution

Advertiser Survey
Findings and Winner Announced

In The News

At The Shows

Welcome to the June 2008 edition of The Point, the official newsletter for ValueClick Media advertisers. In this issue we'll discuss the upcoming launch of our new behavioral targeting product, recap the latest Media Lounge event, discuss our recent advertiser survey, provide an update on press and event presence, share a new tip for online retailers, present a new case study as well as an updated white paper and talk with Adam Wilson, Manager, Northwest Media Services.

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PRODUCT UPDATE

Behavioral Targeting Public Launch

Now only weeks away from our official product launch, in July ValueClick Media will unveil a behavioral solution that is unlike anything available on the market today. Based on a new,
predictive approach to behavioral targeting, the product has
already demonstrated improved performance since entering beta
on March 17.

The predictive behavioral targeting method applies statistical algorithms to a critical mass of online consumer behavior in an effort to predict what types of offers each visitor will respond to in the future.

Look for news of the launch to break in the coming weeks. In the meantime, we encourage you to contact your sales representative for more details.

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MEDIA LOUNGE

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Event Recap: The Changing Behavioral Targeting Landscape

We recently gathered nearly 100 online marketing professionals at the Hard Rock Hotel in Chicago around a panel discussion on the most critical aspects of behavioral targeting.

In an effort to cover this exciting area of online marketing from all angles, the panel featured an industry analyst, a behavioral targeting product expert, a brand marketer and an interactive agency executive:

David Hallerman, Senior Analyst, eMarketer
Joshua Koran, VP, Targeting and Optimization, ValueClick, Inc.
Julian Chu, Director of Acquisition Marketing, Discover
Sam Wehrs, Digital Activation Director, Starcom

Followed by a presentation from David Hallerman, the group discussed and agreed on the need for delineation between the different approaches to behavioral targeting, among other things.

For more details, materials and photos from the event, click here.

Also, stay tuned for more information on upcoming Media Lounge events on various topics in different markets this fall, and feel free to contact us at medialounge@valueclick.com.

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ADVERTISER SURVEY

Thank you to everyone who completed our recent advertiser survey!

In addition to helping us get a better understanding of some of your individual needs, the survey responses also provided other interesting takeaways, including:
  • Performance/ROI is the most important factor for advertisers when choosing an ad network partner (80 percent of respondents selected "Performance/ROI" as one of the most important factors)
    •
  • Behavioral is the most important type of targeting for advertisers' campaigns when working with an ad network (63 percent of respondents selected "Behavioral" as one of the most important targeting types)
    •

And the winner of the Philips
47" flat panel LCD TV is...

Brien Downie
Sr. Digital Planner
Initiative

Congrats Brien!

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USER TIPS

The ValueClick Media Retail Solution

We're excited to present our latest vertical offering; designed for retailers looking for a more efficient way to accurately target online shoppers, this new retail solution combines behavioral targeting with high-impact exposure on three leading shopping and comparison sites.



Advertisers can now secure premium inventory that can be specifically targeted across the PriceRunner, Smarter.com and Shoplet sites. Targeting options include a variety of content sections - Automotive, Clothing & Accessories, Electronics, Health & Beauty, Sports and many more.

Additionally, the retail solution allows advertisers to combine these buys with the best of ValueClick Media's behavioral targeting solutions. We identify the target audience while they are actively researching and considering a purchase and then serve them highly relevant ads across the inventory.

The retail solution is designed with the online and offline shopping consumer in mind, allowing advertisers to increase brand awareness, perception, purchase intent and, most importantly, drive an increase in sales.

Please be sure to contact your sales representative with any questions or to customize the solution specifically for you.

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IN THE NEWS

 Four Strategies for Maximizing Lead Performance
By Bill Todd
MediaPost's Performance Insider

Lead generation performance depends as much on what an advertiser does with leads as where they originate, and this article gives advertisers four specific tips for maximizing the performance of their leads: know and communicate your objectives, follow up quickly, establish a process for managing ROI and communicate performance with your provider.

Read the article

Political Marketers Have Embraced Web 2.0, But What about Online Advertising?
By Tony Winders
eMarketingandCommerce.com

While political and advocacy campaigns have embraced certain aspects of the Internet, the presidential campaigns have overlooked how online advertising can be used to meet political objectives. This article discusses the reasons why political marketers should incorporate some of the powerful online advertising methods into the overall marketing mix.

Read the article

Delving Deeper Into the Meaning of Performance
By Tony Winders
MediaPost's Online Media Daily

Based on more than 50 video interviews ValueClick Media conducted with top digital media professionals about the meaning of performance, this article explores the topic in more detail, presenting highlights, viewpoints and anecdotes discovered throughout the process of creating The Performance Interviews.

Read the article

Video Advertising: A Performance Medium by Any Measure
By Bill Todd
MediaPost's Video Insider

Video advertising is about performance, which is driven by three key factors: campaign execution, traffic quality and technology. This article elaborates on these factors by discussing how rich media interactivity capabilities can and should be leveraged, the importance of focusing on audience as opposed to sites, and how technology is supporting the process.

Read the article

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AT THE SHOWS

iMedia Agency Summit
May 18 - 21
Austin, TX

Matthew Boyd, Senior Vice President, ValueClick Media, gave a powerful presentation on the predictive approach to behavioral targeting and presented a Cricket Wireless case study with Reid Carr, President, Red Door Interactive.

Read coverage story
Download presentation

iMedia Driving Interactive
April 28 - 29
Huntington Beach, CA

ValueClick Media and Goodway 2.0 recently added a new Honda case study to our co-published white paper. Armed with fresh data, Jay Friedman, President, Goodway 2.0, gave a presentation on how to cost-effectively reach in-market auto buyers using ad networks.

Download presentation
Download updated white paper

ad:tech
April 15 - 17
San Francisco, CA

In addition to exhibiting front and center, ValueClick, Inc. commemorated its tenth anniversary during ad:tech San Francisco, representing a decade of performance and leadership across all major channels of online marketing.

Read more

Some of our people
at the booth:

Ian Moray
Director, Media Development

Carolyn Burbach
Account Executive

Matt Sherman
Director, Publisher Development

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MEET THE TEAM

In each issue of The Point, we interview a different member of the ValueClick Media team.

Recognized internally as an award winner extraordinaire, Adam Wilson is integral to the success of some of the biggest accounts on the west coast and is known for his client-focus, analytical skills, innovative ideas and excellent humor. Here's what he had to say when we put him on the spot.

scott Name: Adam Wilson
Role: Manager, Northwest Media Services

How long have you been with ValueClick Media?
I have been at ValueClick three and a half years, joining through the ValueClick acquisition of Fastclick. Prior to that, I was a media buyer at Citrix Online.

What's the favorite part of your job?
Every day presents a new challenge and opportunity. I enjoy working with passionate, focused people in a positive environment to achieve the task at hand.

What are the main factors that lead to a successful campaign?
Understanding the end goal of your client and what metrics are involved to achieve that goal. Keeping an open line of communication with clients is also key.

What's the most important advice you can give advertisers?
Have a good understanding of your audience and how to reach them. Stay up on all advertising solutions available in the marketplace, and how they differentiate from each other. The speed at which technology is developed in our industry is amazing, and being able to take advantage of that will set you apart from your competitors.

Based on your experience, what differentiates ValueClick Media?
ValueClick has brought some great technology to the marketplace, and so have some other solution providers. But the key differentiator for ValueClick Media is the size and diversity of our network. You can have the best technology is the world, but without scalable distribution channels there is no value. Our capacity to layer various levels of targeting and still achieve performance and scalability is what sets us apart.

Name one thing your clients don't know about you.
I was the 2006 ValueClick Media ping pong champion!

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Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com.

For more information, please visit www.valueclickmedia.com.
Meet The Team:

Adam Wilson
Manager, Northwest Media Services
Upcoming Events:

OMMA Publish
June 17
New York, NY

Attending from ValueClick Media: Matthew Boyd (speaking)
Bernie Romero
Dennis Witpen

AAPC Sacramento
June 23
Sacramento, CA

Attending from ValueClick Media:
Gaurav Bhatnagar

iMedia Entertainment Summit
June 24
Los Angeles, CA

Attending from ValueClick Media:
Victoria Beyer
Brian Parott

OMMA Behavioral
July 21
San Francisco, CA

Attending from ValueClick Media:
Matthew Boyd (speaking)
Joshua Koran
Scott Spaulding
Tony Winders
and others

Did You Know?

Did you know that 45 percent of conversions credited to paid search were preceded by an exposure to at least one of the advertiser's display ad banners, according to a new study by Mediaplex, a division of ValueClick, Inc.? While much of the credit for final conversion events continues to be attributed to the "last click" - which is often paid search - Mediaplex's Path to Conversion findings reveal how consumers interact with multiple online channels prior to that final conversion event. Read more.

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