IN THIS ISSUE:
Product Updates
Behavioral Targeting Beta

Media Lounge
Upcoming Event - Chicago

The Performance Interviews

User Tips
New Seasonal Promotion Packages

Advertiser Survey - Next Week!
Win a 47" Flat Panel LCD TV

In the News
PSA Bulletin: "Making a Difference"
Dave Yovanno interviewed
Welcome to the March 2008 edition of The Point, the official newsletter for ValueClick Media advertisers. In this issue we'll discuss our Behavioral Targeting Beta, the completion of The Performance Interviews project, promote our upcoming Media Lounge event and talk with senior account executive, Mike Chu.

If there are topics you'd like to see covered or have additional questions, please contact us at advertiser@valueclick.com.

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PRODUCT UPDATES

Behavioral Targeting Beta

ValueClick Media has begun beta testing a new behavioral solution that promises to deliver improved performance to marketers. By focusing on targeting visitors rather than pages, we are able to serve more relevant ads that appeal to each visitor based on past behavior thus garnering higher click-through and conversion rates for our clients. In the coming months, ValueClick Media will unveil additional details about this new approach to behavioral targeting. In the meantime, contact your local sales representative if you are interested in participating in the beta program.

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MEDIA LOUNGE

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Upcoming Event:
The Changing Behavioral Targeting Landscape

Those of you who have attended any of our previous Media Lounge events are aware of the educational value they provide, and this month we are hosting an event in Chicago.

On March 27 we will gather a behavioral targeting product expert, an industry analyst, a marketer with behavioral targeting experience and an agency executive to discuss the most critical issues relative to BT. Moderated by John Ardis, VP of Corporate Strategy for ValueClick, Inc., the panel includes:

David Hallerman, Senior Analyst, eMarketer
Joshua Koran, VP, Targeting & Optimization, ValueClick, Inc.
Julian Chu, Director of Acquisition Marketing, Discover
Sam Wehrs, Digital Activation Director, Starcom

If you are interested in attending, or to get more information, please reach out to us at medialounge@valueclick.com.

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THE PERFORMANCE INTERVIEWS



The Performance Interviews - All 57 Interviews Now Available!

The Performance Interviews is a project we embarked on last year to interview a number of industry luminaries to get their thoughts on "performance." We asked them to define it as it relates to online advertising and their own lives. Here is a sample of those who participated:

Brad Berens - iMediaConnection John Durham - Catalyst
Dana Todd - Site Lab International Randall Rothenberg - IAB
Joe Mandese - MediaPost John Federico - Monster
Tim Hand - Kelley Blue Book Rex Briggs - Marketing Evolution
Jim Meskauskas - ICON International Gay Gaddis - T3

Check out The Performance Interviews and redefine what performance means to you.

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USER TIPS

New Seasonal Promotional Packages

ValueClick Media understands the importance of peak advertising periods throughout the calendar year. In an effort to provide our clients and advertisers with the most innovative and effective solutions, we have created a variety of different Seasonal Promotional Packages that are great for brand or direct response advertisers. Effectively reach your target audience with content related to a specific seasonal event. If your creative message is tailored around a calendar event or holiday, shouldn't your advertising placements be specific to these content areas as well?

A couple of key seasonal periods are fast approaching.

Dads & Grads
With the Dads and Grads seasonal package, provide your clients with high SOV and exposure within a Custom Channel focused on gift-giving content relevant to Father's Day and Graduation. This Custom Channel has been hand crafted with sites from the Greeting Cards, Shopping, Family & Living, and Consumer Technology channels within the ValueClick Media network. Get more information here about this package.

Mother's Day
The Mother's Day seasonal promotion package is a group of sites selected from the ValueClick Media network based on their ability to reach users looking for greeting cards, parenting tips as well as a male-skewed audience to remind them to think of Mom on Mother's Day. Get more information here.

With this set of packages, create buzz, brand awareness, or convert the user with an online purchase during these key seasonal periods!

To implement one or both of these packages, contact your account executive.

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ADVERTISER SURVEY

2008 Advertiser Survey
Win a Philips 47" flat panel LCD TV!

Next Wednesday, we will launch our first annual Advertiser Survey. Be on the lookout for an e-mail from us with a link to the survey.

Your feedback will help us better understand your individual needs so we can continue to enhance our relationship through the development of new tools and improved service levels.

Those who complete the survey will be automatically entered in the drawing for a Philips 47" flat panel LCD TV.

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IN THE NEWS

In this month's Public Service Advertising (PSA) Bulletin, Dave Yovanno, COO of ValueClick was interviewed for the "Making a Difference" section. Here is a snippet of that interview.

What is ValueClick Media's corporate strategy as it pertains to public service advertising?

As one of the largest online advertising networks in the world, we manage billions of ad impressions each month. Since some portion of that inventory ends up going unsold, we have for years made it a corporate mandate to make those impressions available to nonprofit organizations. It's extremely rewarding for us to be able to partner with our publishers to donate so much of our inventory to campaigns and organizations we know contribute to improving the lives of so many people.

How does the Ad Council help augment ValueClick Media's community efforts?

The Ad Council represents a huge part of our community efforts by giving us a way to contribute to the community through the work we are already doing. With more than 13,500 sites in the ValueClick Media network, our publisher base is the cornerstone of our community and, although they prefer to have a majority of their inventory sold at a premium, they really do appreciate our ability to fill their unsold space with Ad Council campaigns. It's also a testament to the generosity of our publishers that so many of them choose to redirect their default traffic to our Ad Council PSAs.

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MEET THE TEAM

In each issue of The Point, we interview a different member of the ValueClick Media team. This is what Mike Chu had to say:

scott Name: Mike Chu
Role: Senior Account Executive

How long have you been with ValueClick Media?
Since May 2006, reaching 2 years soon!

Where did you work prior to working here?
QuinStreet and then Traffic Marketplace (once known as Vendare and now Connexus).

What do you like best about your job?
The best thing about my job is the people. I love those I get to work with both within ValueClick Media and my clients. Smart, fun, and hardworking - you really can't ask for more in an industry that is so fast paced and always on the go. How many of you are reading this on your Blackberry, on a plane, or late at night right now?

When bringing on a new advertiser, what aspects of their campaign do you evaluate and why?
With solutions in display, behavioral targeting, online video and lead generation it's important for us to understand the client's goals and performance metrics to ensure a successful campaign. We've been doing this successfully for the last 10 years and continue to do this which is why our clients continue to grow with us.

What do you think leads to a successful ValueClick Media campaign?
The heart of a successful campaign is the people at ValueClick Media. The teamwork and camaraderie between our salespeople, account managers, publisher and operations team inspire unity in our campaigns, new and exciting ideas, and most importantly, happy clients.

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Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com.

For more information, please visit www.valueclickmedia.com.
Meet The Team:

This issue we interviewed Mike Chu, Senior Account Executive.
Read More.
Upcoming Events:

iMedia Breakthrough Summit
ValueClick Media will be presenting
March 16-19
Rancho Mirage, CA

OMMA Hollywood (Booth #201)
ValueClick Media will be presenting
March 17-18
Hollywood, CA

IAB Leadership Forum: Performance Marketing
ValueClick Media will be presenting
March 19
Chicago, IL

IAB Marketplace:
Networks & Xchanges
ValueClick Media will be presenting
March 31
New York, NY

ad:tech (Booth #5943)
April 15-16
San Francisco, CA

Did you know?

Did you know that ValueClick Media has recently co-authored three white papers:

Online Lead Generation: B2C and B2B Best Practices for U.S.-based Advertisers & Publishers

Cost-effectively Reaching the In-Market Auto Buyer

Best Practices for Political Advertisers Online

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