IN THIS ISSUE:
Hot Items
New White Paper on Ad Network Performance

Product Updates
In-stream video is more complete and flexible than ever!

In the News
5 Smart Ways to Use Ad Networks

Advertiser Survey - Coming Soon!
Win a 47" Flat Panel LCD TV
Welcome to the December 2007 edition of The Point, the official newsletter for ValueClick Media advertisers. In this issue we'll discuss our new white paper, show you five smart ways to use ad networks and talk with account executive, Cori Plotnick.

If there are topics you'd like to see covered or have additional questions, please contact us at advertiser@valueclick.com.

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HOT ITEMS

New White Paper on
Ad Network Performance

We recently published a new white paper - Cost-Effectively Reaching the In-Market Auto Buyer - based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, that evaluates networks as an alternative to advertising on automotive information sites.

With data from four regional campaigns (Chevrolet, Dodge, Honda and Lincoln Mercury) and one national campaign (Hyundai) as well as third party data from J.D. Power & Associates and comScore, the white paper includes the following key findings:
Download White Paper
  • The overwhelming majority of auto site visitors are not
    in-market to buy a car, and those who are spend less than one percent of their online time on these sites. All five campaigns studied revealed that ad networks can be used to cost-effectively achieve the performance objectives of auto marketers by starting from a broad media plan and optimizing down to the specific sites that demonstrate proven performance.
    •
  • The channels and sites assumed to reach in-market auto buyers are not always the best performing ones and have proven to often be detrimental to campaign performance.
    •
Digital Decision '08

With the 2008 election right around the corner, ValueClick Media has been busy advising campaigns and advocacy groups about how to use the network model for fundraising, e-mail registrations, awareness and other political marketing objectives. In November, we hosted an educational reception in Washington, D.C. along with IPDI, and in March we will sponsor their Politics Online Conference.

For more information about ValueClick Media's political marketing expertise, check out our Digital Decision '08 brochure or contact your sales executive.
 Download Brochure

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PRODUCT UPDATES

In-stream video is more complete and flexible than ever!

Enjoy all the in-stream video benefits in your buys, at no additional cost: your campaign placement can be either pre-roll or post-roll, the creative can include a companion banner (300x250 or 728x90), be up to 30 seconds in length and be rich media, video or standard .gif/.jpg format. Also, your campaign will be fully integrated into our proprietary optimization engine, leveraging all of our targeting and management capabilities.

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IN THE NEWS

5 Smart Ways to Use Ad Networks
by Tony Winders, VP Marketing for ValueClick Media
iMediaConnection.com

Go beyond current boundaries
Whether or not they are regularly part of your media strategy, many marketers are exploiting some interesting techniques to drive their campaign performance.

In recent years, the ad network model has proven to be one of the largest, most cost-effective and optimized platforms for delivering scalable online advertising campaigns. Now, at the behest of their clients, large networks are extending their offerings to increase this performance.

The following are five techniques to better use ad networks to improve your current campaign performance. While not all of these techniques are necessarily new to online advertising, some have gone beyond their originally intended uses, and others should be revisited for their ability to drive overall campaign performance.

View the rest of the article.

SFBIG Reach Event Re-cap
ValueClick Media was the sole sponsor of a SFBIG education breakfast on the topic of ad networks at the Palace Hotel on November 15. Pam Horan of the Online Publishers Association led a panel discussion of agency executives and in-house marketers.

Some of the main concepts discussed were the need for ad networks to better differentiate themselves, how behavioral targeting needs to evolve beyond User Re-targeting, the growing request for transparency and the controversy over view-thru conversions.


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MAXIMIZE YOUR PERFORMANCE

Did you know each month our User Re-targeting (URT) clients run seven campaigns on average? Like most of our marketers, you already know that you can re-target visitors who have been to your site. Have you tried running a URT campaign from your previously viewed creative or engage visitors who have performed a specific sequence of actions?

Available today:

  • Site Re-targeting enables marketers to reconnect with their audience, continuing the conversation after they leave and enticing visitors to return to their site.
  • Creative Re-targeting allows marketers to enhance the profitability of their sponsored search and leverage their spend across other networks.
  • Sequential Messaging enables marketers to reach visitors who began but have not completed a specific step in the process.
For more information, visit our site or contact your sales executive.

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ADVERTISER SURVEY

2008 Advertiser Survey
Win a Philips 47" flat panel LCD TV!

Coming Soon! In the coming weeks, we will send out the 1st annual Advertiser Survey.

Your candid feedback will help us better understand your individual needs so that we can continue to enhance our relationship through the development of new tools and improved service levels.

Those who complete the survey will be automatically entered in the drawing for a Philips 47" flat panel LCD TV. Stay tuned for more details.

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MEET THE TEAM

In each issue of The Point, we interview a different member of the ValueClick Media team. This is what Cori Plotnick had to say:

scott Name: Cori Plotnick
Role: Account Executive

How long have you been with ValueClick Media?
Two years. I started at Fastclick as a Senior Account Manager prior to the Fastclick-ValueClick Media integration. I moved over to sales in February of last year.
Where did you work prior to working here?
Hotbar.com

What do you like best about your job?
The best part about working for ValueClick Media is that I work for a company that is respected and appreciated in the marketplace. Our solutions add value to an advertiser's program and allow for more efficiency with their media dollars. I am also proud to be involved with a company that is rapidly growing and changing as technology advances, while simultaneously continuing to stress the importance of a client's needs.

When bringing on a new advertiser, what aspects of their campaign do you evaluate and why?
When working with a new advertiser it is especially important to have a comprehensive vision of their business model and the goals of their marketing campaigns. I am then able to combine these objectives with my knowledge of our systems and craft a successful campaign within our network solutions.

What do you think leads to a successful ValueClick Media campaign?
The heart of a successful campaign is the people at Valueclick Media. The teamwork and camaraderie between our salespeople, account managers, publisher and operations team inspire unity in our campaigns, new and exciting ideas, and most importantly, happy clients.

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Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com.

For more information, please visit www.valueclickmedia.com.
Meet The Team:

This issue we interviewed Cori Plotnick, Account Executive.
Read More.
Upcoming Events:

iMedia Brand Summit
February 10-13
Coconut Point, Florida

Politics Online Conference
March 4-5
Washington, DC

OMMA West
March 17-19
Hollywood, CA

Did you know -
Behavioral Targeting:

Did you know that the number of advertisers using our User Re-targeting product has grown 225% year over year?

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Following our event with IPG in LA, we hosted a successful Media Lounge event specifically for advertisers in the travel sector on October 29 at the Soho House in New York.

With expert speakers from eMarketer, Starwood Hotels & Resorts Worldwide and TripAdvisor, this educational event - New Insights for Travel Marketing Online - included a presentation of the latest online travel data as well as a panel discussion.

Click for more information as well as photos from the event.

Next up, we will be hosting an on-site Media Lounge event for one of the largest advertising agencies in San Francisco, and we also have an event coming up in Chicago early next year covering behavioral targeting. Stay tuned for more exciting news about this program!

If you have any questions about Media Lounge, we encourage you to contact us at medialounge@valueclick.com.

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