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Welcome to the September 2007 edition of The Point, the official newsletter for ValueClick Media advertisers. In this issue we'll discuss our holiday user re-targeting promotion, update you on our in-stream video solution, describe seven key strategies for using an ad network and talk with our new VP of western sales, Scott Spaulding. If there are topics you'd like to see covered or have additional questions, please contact us at advertiser@valueclick.com. [ top ] |
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"User re-targeting is the single most effective form of behavioral targeting because it presents your message to individuals who have already expressed interest in your brand," said David A. Yovanno, general manager of ValueClick Media. "Our extensive network reach and experience serving online retailers provide a unique advantage for any advertiser focused on sales performance, especially during the competitive holiday shopping season." The Performance Interviews - New microsite launched! What is performance? Depending on your perspective, it can mean many things. We're excited to announce The Performance Interviews microsite, featuring highly respected minds in online advertising exploring the meaning of 'performance,' both through its importance in business and its role in our personal lives. View The Performance Interviews - and redefine what performance means to you. [ top ] |
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Companion Banners included with any in-stream video buy! |
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MEDIA LOUNGE
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| IN THE NEWS Major Marketers Turn to Ad Networks Mediaweek by Mike Shields Online ad networks, long the domain of direct marketers looking to blast their "act now" offers to large audiences across the Web, are being invaded by brand advertisers. And, some say, those traditional, image-focused marketers are shoving aside their direct-marketing cousins that, as it happens, helped carry the Internet ad business through its darkest days early this decade. There's little doubt that the robust market for online advertising-particularly among traditional brands-has benefitted from leading networks like Advertising.com, ValueClick Media and Blue Lithium. Those players, many of which date back to the mid-1990s, aggregate ad space across numerous sites, ranging from remnant inventory on larger sites to ad space on thousands of smaller sites. As major marketers like Ford Motor Co. and Procter & Gamble increase their online budgets, "they're left with the issue of needing to spend money beyond the portals," said Brian Fitzgerald, president of Gorilla Nation Media, an online rep firm working with more than 500 publishers. "So they are saying, 'Let's start spending it on the mid-tail'" - exactly where the ad networks have strength. "Ad categories that have embraced networks in a big way over the past year include autos, consumer electronics, pharmaceuticals and packaged goods, and big spenders in those categories often look to make a splash," said David Yovanno, general manager of ValueClick Media. "The trend is that we are getting more whales [big brands that take over all inventory] than we used to." View the rest of the article. [ top ] |
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MAXIMIZE YOUR PERFORMANCE
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MEET THE TEAM
I've been with ValueClick Media for four and a half years now. Where did you work prior to working here? Winstar Interactive What is one interesting thing about you that most people don't already know? In college I was in a band named "Faster than Blue," where I was the lead singer and rhythm guitarist. We had a demo CD that sold 15 copies. What do you like best about your job? Having the chance to lead an exceptionally talented sales team. What are the top three things you are focused on in your new role? 1. Meet every single partner and client of ours, attend all regional interactive events and personally help develop the bay area interactive community. 2. Continue increasing ValueClick Media's awareness in the West by encouraging open dialogue with advertisers, publishers and everyone in between. 3. Continue challenging my team to set the industry standard for customer service, expertise as well as formulating unique, customizable programs for each of our advertisers. [ top ] |
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Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com. |
A ValueClick Media program focused 
| Meet the Team: This issue we interview Scott Spaulding, VP of western sales. Read More. |
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