Welcome to the May 2007 edition of The Point, the official newsletter for ValueClick Media advertisers. In this issue we'll discuss upcoming enhancements to our in-stream video and rich media products, introduce the Media Lounge and talk with senior account executive Emily Angleton.
If there are topics you'd like to see covered or have additional questions, please contact us at advertiser@valueclick.com.
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PRODUCT UPDATES
Video: Companion Banners Coming Soon!
Our in-stream video beta is growing!
Currently, it includes pre-roll and post-roll features. It will soon include companion banners, which are standard ad units (i.e. medium rectangle 300x250 or leaderboard 728x90) synchronized with adjacent pre-roll or post-roll campaigns. And of course, the offering will be compatible with all major rich media vendors and will be fully integrated with our existing targeting, optimization and reporting capabilities.
Rich Media: InVues to Get an Upgrade!
In the coming weeks you'll hear more about enhancements to our rich media offering that will increase the performance of your campaigns.
Our InVue ad format will soon be flexible, allowing you to run any ad size in this highly effective floating creative unit. It's a great opportunity to increase click-through rates while keeping costs down.
Stay tuned for more info on both of these enhancements.
Updated Content Channels Now Available - Including 3 New Channels
We recently updated our content channels and added three new channels for increased targeting within the network. The new channels are:
- Dating & Social Networking
- Gaming
- Home & Garden
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IN THE NEWS
Ad Exchanges: Hype or True Value?
iMediaConnection.com
By Chad Peplinski, VP Media Development for ValueClick Media
If an advertiser needs an efficient sales experience on a small number of sites, then exchanges can offer an effective solution.
I appreciated Tom Hespos' article "Ad Exchanges... Is Now the Time?" because it's certainly a topic that is overdue for more public debate and education. Every ad placement model has its place in the online advertising ecosystem and Hespos raises some good points about the potential efficiencies and opportunistic buying afforded by exchanges.
So, is now the time for ad exchanges?
Yes. However, determining if an ad exchange is right for your needs requires a deeper understanding of how they work and the trade-offs between exchanges and traditional ad networks.
View the rest of the article.
ValueClick Media Goes Golfing
On May 18, we sponsored the thinkLA Interactive Golf Romp held at the Lakes of El Segundo golf course. Eighteen teams from various agencies, brands and vendors spent a day on the links, having fun with colleagues away from the office.
Our sponsored hole featured a Tiki hut where teams could get a beverage and relax for a few minutes. We also had a team that competed in the golf tournament, but the winners came from SI.com and PointRoll. Congratulations to Garlin Smith, Michael Stillman, Chris Magpayo and Lauren Smith on a job well done!
The ValueClick Media team
Our Tiki themed hole
Ad:tech San Francisco Recap
Last month we were proud to sponsor the 10th Annual ad:tech Awards.
The event, hosted by Susan Bratton and Geoff Ramsey, boasted over 30 awards and was attended by over a thousand people. The highlight of the evening was two incredible performances by Cirque du Soleil.
Congratulations to the nominees and winners of the 2007 ad:tech Awards!
ValueClick Media officially debuted The Performance Interviews series, with video spots appearing on two large screens throughout the evening's program. You can see the spots that played on stage, as well as ten interview videos on our microsite.
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USER TIPS
New Seasonal Custom Channels Available
Our planning team has created two new custom channels for extensive reach during some upcoming seasonal events.
Dads & Grads
This is a group of sites selected from our network based on their content relevancy towards Father's Day and Graduations. Sites include those focusing on greeting cards, shopping, family and living and consumer electronics. Check it out.
Back to School
A combination of education sites geared to reach teachers, parents and students ages 12-17 make up this custom channel. A few sample sites include Merriam-Webster Online, ALFY, Pogo.com and History for Kids. High-impact roadblocks and other custom sponsorships are also available on single sites such as Merriam-Webster, Word Central and Encyclopedia Britannica. Check it out.
In you are interested in either of these custom channels contact your account representative for more details.
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MEET THE TEAM
In each issue of The Point, we interview a different member of the ValueClick Media team. This is what Emily Angleton had to say:
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Name: Emily Angleton
Role: Senior Account Executive |
How long have you been with ValueClick Media?
Since March 2004.
Where did you work prior to working here?
Ampira Media.
What do you like best about your job?
It's exciting to be part of the overall growth of a business, that's for sure. However, if I had to sum it up in one word, I would say people...it's all about the people, working together to achieve something great.
When bringing on a new advertiser, what aspects of their campaign do you evaluate and why?
We have to evaluate everything...it's important I understand the client's business model, their capacity, their internal structure, their overall online advertising objectives and their expectations. Once I have all of this information, we can then discuss strategy. The partnership grows from there.
What do you think leads to a successful ValueClick Media campaign?
You've heard it before and I'll say it again. Communication is key. My most successful partnerships are based upon open ended communication before, during and after the campaign. Often I'll schedule a weekly call for the length of the campaign just to ensure we are all on the same page, seeing the same results and making the necessary adjustments to ensure success.
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Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com.
For more information, please visit www.valueclickmedia.com.
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Meet The Team:
This issue we interviewed Emily Angleton, Senior Account Executive.
Read More.
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Upcoming Events:
iMedia Entertainment Summit
June 26
Beverly Hills, CA
SDAC Interactive Marketing Day
June 26
San Diego, CA
OMMA Video Insider
June 28
New York, NY
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Did you know:
Commission Junction offers search engine marketing capabilities
Occasionally in this section, we will feature solutions from other ValueClick, Inc. divisions. This issue we'll highlight CJ Search.
Commission Junction's full-service search solution, CJ Search, is designed to help you drive maximum revenue, profit and growth through search engine marketing (SEM). CJ Search offers a suite of proprietary SEM services including paid search management, organic search engine optimization, paid inclusion and comparison shopping feed optimization.
With CJ Search, a dedicated team of SEM professionals creates, manages and optimizes a high-performance, customized search solution based on your cost-per-acquisition (CPA) goals. Unlike most other SEM providers, CJ Search is priced on performance. Whether your goal is to drive revenue or leads, this unique performance-based solution aligns with your success and maximizes your return on investment.
To learn more, contact one of the CJ Search representatives at CJSearch@cj.com.
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Introducing our Media Lounge
A ValueClick Media program
This summer we're introducing a new and unique program that will provide advertisers and agencies with many different educational opportunities.
We will be hosting events and publishing research as we focus on sharing our insights with our partners.
For a first look, stop by the Media Lounge.
You're on the guest list!
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