Display Advertising FAQ for Publishers

Q: How much will I get paid to run ValueClick Media advertising?
A: The eCPM for each campaign is clearly listed in the publisher interface, so for each impression you serve you will know exactly what you will earn. We also provide tools to help you determine exactly which campaigns to serve to maximize revenue for your inventory.

Q: Why should I use ValueClick Media as my network?
A: Besides our commitment to pay the most total dollars for your inventory, each and every month, you will receive some of the highest rates and fill in the industry.   Additional benefits include: complete control over your inventory, advanced optimization technology, quality advertisers, rapid payment terms without credit risk, multiple ad formats and revenue streams including co-registration, shopping comparison, and affiliate marketing.

Q: What is the minimum traffic level to be a part of the network?
A: 3,000 impressions per month. See the Publisher Agreement for complete terms and conditions.

Q: How does the publisher referral program work?
A: When a new publisher links to ValueClick Media from your website, joins and is accepted for membership, you receive a bonus equal to 5 percent of their net earnings - for the first 12 months the referral is active. The referral links are located under the "Sites" menu in your account.

Q: Will you be gathering personally identifiable information about my users?
A: No. Please review our Privacy Statement for details.

Q: How do I join?
A: Fill out a simple membership form and you're on your way. The site review process typically takes 24-48 hours. Join now!

Q: How can I be sure that all the ads ValueClick Media will run on my site are appropriate?
A: All the ads that are available to run across your website will appear in your account. Once there, you have the option to include or exclude any of the campaigns of existing advertisers. We have provided tools to automatically filter out and/or notify you of any campaigns that do not match your requirements.

Q: Do I have to run all ad formats or can I choose which formats I want on my site?
A: You can choose to run as many or as few formats as you prefer. ValueClick Media does not want you to run any type of advertising format or creative that you deem inappropriate. Keep in mind that the more ad types and campaigns you select, and the higher their eCPMs, the higher your overall revenue will be. But, as always, the choice is yours!

Q: When do I get paid?
A: Payments are made the 20th of each month for the previous month. If your balance for the previous month is over $25 and you have provided complete payment information, you will receive a payment shortly thereafter by direct deposit, check or PayPal. Unpaid balances are rolled-over to the next month.

Q: If I'm a publisher, can I transfer my payments directly into an advertising campaign?
A: No, ValueClick Media cannot implement an automatic transfer at this time. Please create an advertiser account, and pay directly by check, credit card, PayPal or wire transfer.