Display Advertising Agreement for Publishers

Please see the Definitions for a list of legal definition of terms. See the Glossary for a definition of commonly used terms.

ValueClick Media, a ValueClick, Inc. company (“ValueClick”), and Publisher, enter into this Publisher Network Agreement (“Agreement”) to establish the terms and conditions by which Publisher may enter the ValueClick Network and market advertisements on behalf of ValueClick Customers (“Advertisers” or “Customers”). ValueClick and Publisher agree as follows:

1. ValueClick Network

(a)  Membership.  Membership in the Network is subject to prior approval by ValueClick. ValueClick reserves the right to refuse service to any new or existing Publisher for any reason, in its sole discretion. Approval of membership in the Network is limited only to the domains and/or specific root URLs for which Publisher has applied for approval by ValueClick. ValueClick reserves the right, in its sole discretion and without liability, to reject, omit or exclude any Publisher or Website for any reason at any time with or without notice to the Publisher and regardless of whether such Publisher or Website was previously accepted. Without limiting the foregoing, ValueClick reserves the right to require a potential or existing Publisher to submit detailed descriptions or explanations of the Publisher’s Website(s) or application(s) functionality and back-end technology through a questionnaire or survey. Refusal to participate or answers deemed unsatisfactory constitutes grounds for non-acceptance or termination from the Network. This Agreement is voidable by ValueClick immediately if Publisher fails to disclose, conceals or misrepresents itself in any way. Unless otherwise advised due to technological issues by ValueClick, any person, Publisher, or affiliated group may have only one account; however, each account may include multiple Websites/domains. In the event that a Publisher signs up more than one Website/domain, and it has been approved by ValueClick, each and every additional Website/domain is obligated and bound by these same terms and conditions. In any event, ValueClick reserves the right to reject or approve any additional Website(s), and is under no obligation to accept any Website(s), even if the additional Website(s) is the property of an already approved Publisher. All activity for a given account will be consolidated into one report.

(b)  ValueClick Websites.  For purposes of this Agreement, all Websites that are owned, operated or hosted by or on behalf of ValueClick, including, without limitation, ValueClick's branded Websites at http://www.valueclick.com and http://www.valueclickmedia.com, are referred to herein collectively as the "ValueClick Websites." You agree that you will not use the ValueClick Websites or any content therein or data obtained therefrom for any purposes other than to fulfill this Agreement and that you will not disseminate any of the information contained on ValueClick Websites. You agree that you will not use any automated means, including, without limitation, agents, robots, scripts, or spiders, to access or manage your account with ValueClick or to monitor or copy the ValueClick Websites or the content contained therein except via automated means expressly made available by ValueClick, if any, or authorized in advance and in writing by ValueClick (for example, ValueClick - approved third-party tools and services). The ValueClick Websites contain robot exclusion headers and you agree that you will not bypass ValueClick's robot exclusion headers (including using any device, software or routine to accomplish that goal), or to interfere or attempt to interfere with the proper working of the ValueClick Websites or any program thereon, or the ValueClick system. Without limitation to the foregoing, you further agree that you will not take any action that imposes an unreasonable or disproportionately large load on the ValueClick Websites, any programs thereon, or ValueClick's infrastructure, as determined by ValueClick.

(c)  Services. Publisher understands and agrees that from time to time the ValueClick services hereunder may be inaccessible, unavailable or inoperable for any reason, including, without limitation: (i) equipment malfunctions; (ii) periodic maintenance procedures or repairs which ValueClick may undertake from time to time; or (iii) causes beyond the control of ValueClick or which are not reasonably foreseeable by ValueClick, including, without limitation, interruption or failure of telecommunication or digital transmission links, hostile network attacks, the unavailability, operation, or inaccessibility of Websites or interfaces, network congestion or other failures. While ValueClick will attempt to provide the services on a continuous basis, Publisher acknowledges and agrees that ValueClick has no control over the availability of the services on a continuous or uninterrupted basis. Publisher also understands and agrees that ValueClick is not responsible for the functionality of any third-party Website or interface. Terms of this Agreement are subject to ValueClick hardware, software, and bandwidth traffic limitations. Failure to deliver because of technical difficulties does not represent a failure to meet the obligations of this Agreement. ValueClick reserves the right to discontinue offering any of the ValueClick systems and/or ValueClick Websites at any time. Except as otherwise specified by ValueClick, Publisher agrees that it will direct all communications relating to any ValueClick Website or your participation therein directly to ValueClick and not to any other entity.

(a)  Prohibited Websites. ValueClick Code and Network IP shall not be used on Websites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without regulation.

(b) Pre-approval Required. Publishers that have Websites that relate to or have any characteristic of the following shall be approved on a case by case basis: (i) excessive ads, app – quest/test, user content (blogs, etc.), (ii) foreign sites, (iii) controversial issues, religion, sexual orientation and/or edgy humor, (iv) wrestling, (v) anime, (vi) gaming fan, (vii) old content, and/or (viii) poor quality design and functionality.

(c) Prohibited Conduct. ValueClick does not accept Websites that produce, relate to or have characteristics of Prohibited Conduct. “Prohibited Conduct” is defined as:

(i). Ad Placement & Tracking. Publisher shall not: (1) Place Creatives or Ads in emails; (2) Intentionally place Creatives on blank web pages or on web pages with no content; (3) Stack Creatives (e.g. place on top of one another so that more than 2 ads are next to each other); (4) Place Creatives on non-approved Websites or web pages, or in such a fashion that may be deceptive to the User; (5) Incentivize offers or create the appearance to incentivize offers; (6) Place statements near the Ads requesting that Users "click" on the Ad (i.e., "Please click here") or "visit" the sponsor (i.e., "Please visit our sponsor"); (7) Place misleading statements near the Ad (i.e., "You will win $5,000."); (8) Redirect traffic to a Website other than that listed by the particular Advertiser; (9) Ask Users to take advantage of other Ads or offers other than those listed by the particular Advertiser; (10) Serve Creatives, or drive traffic to such Creatives, using any downloadable applications without the prior written approval of ValueClick, which, if provided, is subject in each case to the following condition: Creatives delivered in approved downloadable applications may only be shown once per User session when the application is active, enabled and clearly recognizable by the end User as being active and enabled. Serving Creatives at anytime when the downloaded application is not active is strictly prohibited and grounds for immediate termination without pay; (11) Use invisible methods to generate impressions, clicks, or transactions that are not initiated by the affirmative action of the end-user; (12) Attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the Website tags, source codes, links, pixels, modules or other data provided by or obtained from ValueClick that allows ValueClick to measure ad performance and provide its service.

(ii). Websites. Publisher shall not place any Creative, Ads or Network IP on Web Sites that contain, promote, reference or have links to: (1) profanity, sexually explicit materials, hate material, promote violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation, age, or family status, or any other materials deemed unsuitable or harmful to the reputation of ValueClick; (2) software piracy (warez, cracking, etc.), hacking, phreaking, emulators, ROM’s, or illegal MP3 activity; (3) illegal activities, deceptive practices or violations of the intellectual property or privacy rights of others; (4) personal web pages, non-English language pages, or free hosted pages (i.e. Geocities, Xoom, Tripod, Talk City, etc.); (5) Websites under construction, hosted by a free service, personal home pages, or do not own the domain they are under; (6) charity clicks/donations, paid to surf, personal Websites, Website applicants who are not the owner of or employed by the applying Website, active x downloads, no content (link site), all affiliate links, or incentivized traffic; (7) Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk electronic mail or the use of Spyware. For purposes hereof, “Spyware” shall mean computer programs or tools that (i) alter a computer User’s browser or other settings or use an ActiveX control or similar device to download ad supporting software without providing fair notice to and obtaining affirmative consent; (ii) prevent a computer User’s reasonable efforts to block the installation of or disable or remove unwanted software; (iii) remove or disable any security, anti-spyware or anti-virus technology on a User’s computer; (iv) send email through a User’s computer without prior authorization; (v) open multiple, sequential, stand-alone advertisements in the consumer’s Internet browser which cannot be closed without closing the Internet browser or shutting down the computer or (vi) other similar activities that are prohibited by applicable law.

(iii). Search & Miscellaneous. Publisher shall not: (1) Violate guidelines of any search engines being utilized; (2) Engage in search engine spam, doorway pages, cloaking, etc.; (3) Bid on any trademarked name or terms in any PPC/“keyword”/”adword”/campaign; (4) Conduct search Ads falsely suggesting a link between ValueClick and a third - party or otherwise infringing on a third-party’s intellectual property rights; (5) Engage in any advertising via facsimile or telemarketing; (6) Engage in any misleading or deceptive conduct.

3. Ad Content and Placement

(a) Compliance with Industry Standards.  Publisher agrees to undertake and complete the services as specified by the ValueClick Network, including all Ad placement restrictions or channels specified, in accordance with the highest industry standards. Publisher shall position the Ads in such a manner to assure that they are fully and clearly visible to consumers and displayed in a similar manner as other merchants included in the Website.

(b) No Modifications to Creative, Code or Network IP.  Except as permitted under this Agreement, Publisher may not alter, copy, modify, take, sell, re-use, or divulge in any manner any Creative, Network IP or computer code provided by ValueClick without ValueClick’s prior written consent. Publisher may not copy ValueClick's Ads and display them from Publisher's Website directly; redirect traffic to a Website other than that listed by ValueClick or the Advertiser; or ask Users to take advantage of other Ads or offers other than those listed by ValueClick or Advertiser. Any ValueClick content which is copied, changed or altered without prior written consent will result in non-payment for the campaign and may result in termination. Any approved modifications to ValueClick Code or Network IP shall be owned solely by ValueClick.

(c) Requirements. Publisher shall be solely responsible for (i) managing its advertising content exclusions in the ValueClick interface, and (ii) placing Ads on the Publisher Media, which placement shall be subject to the terms and conditions of this Agreement. Ads may only be placed on Approved Websites. Banner, Leaderboard, Skyscraper, Wide Skyscraper and In-stream Ads must be placed within 600 pixels of the top of the Webpage (above the page scroll/fold). ValueClick pop-under or In-Vue windows cannot be launched from Websites that launch more than a total of two pop windows, including the ValueClick pop-under or In-Vue. Skyscrapers or wide skyscrapers and half page formats cannot be placed on the same page. Text Ads are limited to a total of seven text links per page in any combination of stand alone and/or multiple links. Publisher will not place ads in emails, on blank pages, on pages with no content, on top of one another, on non-approved Websites, or in such a fashion that may be deceptive to the visitor. Website Ads (Banners, Leaderboards, Skyscrapers, Wide Skyscrapers, Rectangles, Medium Rectangles, Half Pages, In-stream Ads, and Text Ads) may not be placed on forums, chat rooms, and other entities for which Publisher does not have complete control and/or ownership. In-stream ads must be associated with video, audio, or flash entertainment. In-stream video ads may not be implemented in a stand alone manner or with generic placeholder files. We reserve the right to restrict in-stream video ad placement. Publisher agrees to use the ValueClick Code provided by ValueClick for displaying an Ad not more than ONCE per page view. PLACEMENT OF ADS IN EMAILS IS PROHIBITED.

(d) Default Ads. Publisher acknowledges and agrees that ValueClick may not be able to fill 100% of advertising requests sent to its servers with paying Ads. ValueClick provides free Publisher-defined default redirects expressly for this reason. Publisher-defined default Ads must adhere to the content guidelines outlined for all ValueClick Advertisers (no adult content, etc.) Publishers found using default Ads that violate the content restrictions of this Agreement will be removed from the Network. If Publisher chooses not to specify a default redirect, ValueClick will display so-called 'house' and/or 'AdCouncil' ads on Publisher's Website when paid advertising is unavailable. ValueClick may also display so-called 'house' and/or 'AdCouncil' ads on Publisher's Websites when technical difficulties require it. So-called 'house' and 'AdCouncil' ads are not paid advertising. Under no circumstances does ValueClick guarantee to provide any percent fill of paid advertising to a Website.

4. Network Quality

ValueClick will not tolerate or accept any activities it deems harmful or potentially damaging to its reputation and/or business, or that of its customers and/or clients including but not limited to the activities stated in this Agreement. ValueClick employs individuals for the express purpose of monitoring the Publisher's Websites within our network to ensure that our customers and clients are receiving the highest quality campaigns. ValueClick has also developed an advanced anti-fraud system and regularly audits Publisher's traffic. Publishers that commit fraudulent activities, including false clicks, false impressions, and incentivized clicks, will have their account permanently removed from the Network and may not be compensated for fraudulent traffic. We have several fraud mechanisms at our disposal that will detect most forms within a few days of the initial activity. All Creatives must be served from a ValueClick server or serving location, or through a ValueClick approved 3rd-party-hosted server. Stored images that are loaded from a different location will not count towards any statistic or payment.

5. Proprietary Rights

(a) Licenses.  At the agreed upon pay-out price and provided that Publisher complies with all provisions of this Agreement, ValueClick hereby grants to Publisher a nonexclusive, limited, revocable license to use, execute, and display the Network IP solely for purposes of performing its other obligations hereunder. Except for the limited license expressly granted in this Section, nothing in this Agreement shall be construed as ValueClick granting Publisher any right, title or interest in Network IP. Publisher acknowledges and agrees that ValueClick and/or Advertiser owns all right, title and interest in and to the Network IP and all related intellectual and proprietary rights of any kind anywhere in the world. Publisher’s use of the Network IP or the results created thereby, or disseminating or distributing any of this information except as expressly permitted by this Agreement is strictly forbidden and will result in the termination of this limited license and may result in Publisher being held liable under applicable law.

(b) Intellectual Property Ownership. Subject to the limited licenses granted to ValueClick and Publisher hereunder, each party shall own and shall retain all right, title and interest in its trade names, logos, trademarks, service marks, trade dress, Internet domain names, copyrights, patents, trade secrets, know how and proprietary technology, including, without limitation, those trade names, logos, trademarks, service marks, trade dress, copyrights, patents, testimonials, endorsements, know how, trade secrets and proprietary technology currently used or which may be developed and/or used by it in the future ("Intellectual Property"). Except as provided in this Agreement, neither party may distribute, sell, reproduce, publish, display, perform, prepare derivative works or otherwise use any of the Intellectual Property of the other party without the express prior written consent of such party.

(c) Data Ownership.  Publisher understands that all data, including, but not limited to, personally identifiable information provided by Users in response to an Ad and/or any or all reports, results, and/or information created, compiled, analyzed and/or derived by ValueClick from such data is the sole and exclusive property of Advertiser and/or ValueClick and is considered Confidential Information pursuant to this Agreement. ValueClick and/or its Advertisers, in their sole discretion, shall have the right to market and re-market the User(s) and or data without further obligation to Publisher. Publisher shall not make any use of, copy, make derivative works from, sell, transfer, lease, assign, redistribute, disclose, disseminate, or otherwise make available in any manner, such information, or any portion thereof, to any third-party. Unless otherwise agreed to in writing by the parties, any other use of such information is strictly prohibited.

6. Representations and Warranties

(a) Publisher Responsibility. The parties hereby acknowledge that Publisher is solely responsible for the method of dissemination of the campaigns, and that ValueClick will not have any control over the method of dissemination and is relying entirely on these warranties made by Publisher.

(b) Publisher Warranties.  Publisher represents, warrants, covenants and acknowledges that (i) it will provide and maintain the resources, personnel and facilities suitable to perform its obligations under the Agreement; (ii) it will comply with all applicable federal, state and local laws and regulations including, without limitation, laws relating to advertising, the Internet, privacy and unfair business practices, and the attached Addendum for UK Advertising for all traffic to the United Kingdom; (iii) it will not engage in Prohibited Conduct; (iv) it will comply with ValueClick’s Privacy Policy as amended from time to time; (v) that Publisher is at least 18 years of age on the effective date of this Agreement; and (vi) that ValueClick does not make any specific or implied promises as to the successful outcome of any campaigns.

(c) Mutual Warranties.  Each party represents and warrants to the other that (i) it has the full right, power, legal capacity, and authority to enter into, deliver and fully perform under this Agreement; (ii) neither the execution, delivery, nor performance of this Agreement will result in a violation or breach of any contract, agreement, order, judgment, decree, rule, regulation or law to which such party is bound; and (iii) such party acknowledges that the other party makes no representations, warranties, or agreements related to the subject matter hereof that are not expressly provided for in the Agreement.

7. Privacy

(a)Obligations.  Internet consumer privacy is of paramount importance to ValueClick, its subsidiaries, and its customers. ValueClick is committed to protecting the privacy of consumers, clients, and Advertisers, and to do its part to maintain the integrity of the Internet. Publisher therefore affirms and attests that it will adhere to fair information collection practices with respect to its performance under this Agreement.

(b) Privacy Requirements.  Publisher must clearly post on its Website an easy to understand privacy policy that (i) is in compliance with all FTC Guidelines and any other applicable laws, rules and regulations with respect to online privacy; (ii) identifies the nature and scope of the collection and use of information gathered by Publisher and offers the User an opportunity to opt out from such collection and use of the data; and (iii) contain language materially similar to the following:

"We have contracted with ValueClick to monitor certain pages of our website for the purpose of reporting website traffic, statistics, advertisement 'click-throughs', and/or other activities on our website. Where authorized by us, ValueClick may use cookies, web beacons, and/or other monitoring technologies to compile anonymous statistics about our website visitors. No personally identifiable information is collected by or transferred to any party other than the Advertiser. For more information about how the information is collected and used by ValueClick, please see ValueClick's privacy policy at http://www.valueclickmedia.com/member_privacy.shtml.”

(c) Cookies.  Publisher acknowledges that (i) cookies are important devices for measuring advertising effectiveness and ensuring a robust online advertising industry and (ii) efforts are required to increase User awareness about the use of cookies and their role in providing free content and other benefits to Users. Publisher agrees to take such steps as may be commercially reasonable and appropriate to promote User awareness about cookies or similar devices as may be identified by ValueClick.

8. Payment

(a) Payment Rate. ValueClick reserves the right to set campaign rates, which may vary with market conditions. Publishers will typically be paid within twenty-five (25) business days after the end-of-month. Do not invoice ValueClick; all Publisher invoices are discarded. Publishers will be paid at the account level. All accounts will be settled in US dollars ($US). No check will be issued for any amount less than $25US (“Minimum Payment Threshold”). All unpaid earnings will rollover to the next pay period. Any Publisher account that goes unpaid for six (6) months becomes subject to immediate payoff and dismissal from the Network. As a condition to ValueClick's obligation to make payments hereunder to Publisher, Publisher must have on file with ValueClick a completed and accurate W-9 (for US-based Publisher's) or a completed and accurate W-8 (for non-US-based Publisher's). Publisher payments will be withheld until the appropriate taxation documents are received by ValueClick. If the required tax documents are not on file with ValueClick within three months of the date of a scheduled payment, ValueClick may charge a monthly administrative fee, representing ValueClick’s cost of establishing and maintaining Publisher's account, equal to 25% of the original balance. All payments are based on actuals as defined, accounted and audited by ValueClick. ValueClick reserves the absolute right to withhold payment from accounts or Publishers that violate any of the terms and conditions set forth herein. ValueClick will determine, in its sole discretion, whether acts or omissions are deceptive, fraudulent or violate this Agreement. . Examples of such acts may include, without limitation, clicks without referring URLs, extraordinary high numbers of repeat clicks, and clicks from non-approved root URLs.

(b) Breach or Fraud. If any Publisher violates or refuses to fulfill its responsibilities, or commits fraudulent activity, ValueClick reserves the right to withhold payment and take appropriate legal action.

(c) Calculation. Calculation of Publisher earnings, including Impressions and click through numbers, shall be in ValueClick’s sole discretion. In the event Publisher disagrees with any such calculation, Publisher shall immediately send a written request to ValueClick detailing, with specificity, Publisher's concerns. Thereafter, ValueClick will provide Publisher with an explanation or, if such calculations are determined by ValueClick to be incorrect, an adjustment. ValueClick’s calculations shall be final and binding. In the event no adjustment is necessary, Publisher shall reimburse ValueClick for its expenses in responding to Publisher's requests under this Section.

9. Referral Program

(a) New Website. If Publisher refers a new Website to ValueClick using the referral link tool, referring Publisher will receive five (5%) percent of amounts paid to the referred Publisher for the period of twelve (12) months from date of acceptance, contingent upon the referred Website(s) being accepted into the network. Publisher may place a maximum of one (1) banner link and one (1) text link on any single page of their approved Website (URL) only. Referral links must not be placed in any email solicitations or communications.

(b) No Referral Revenue.  Publisher will not receive referral revenue for (i) existing or already approved Websites; (ii) Websites previously rejected, banned, or otherwise excluded by ValueClick; (iii) additional Websites owned, affiliated and/or operated by the referring Publisher; (iv) Websites that have been subsequently rejected, banned or otherwise excluded from ValueClick's Network; (v) fraudulent and/or questionable activity. Publishers cannot refer themselves as a Publisher or as an Advertiser, and groups of Publishers cannot refer each other.

(c) Termination from Referral Program.   ValueClick reserves the right to terminate a Publisher's referral program at any time for any reason, including but not limited to fraudulent and/or questionable activity.

10. Indemnity

Publisher is solely responsible for any legal liability arising out of or relating to (i) Publisher's Website(s), (ii) any material to which Users can link through Publisher's Website(s), and/or (iii) any consumer and/or governmental/regulatory complaint arising out of any campaign conducted by Publisher, including but not limited to any spam or fraud complaint and/or any complaint relating to failure to have proper permission to conduct such campaign to the consumer. Publisher shall indemnify, defend, and hold harmless ValueClick and its officers, directors, employees, agents, shareholders, partners, affiliates, representatives, agents and Advertisers (collectively “ValueClick Parties”) harmless from and against any and all allegations, claims, actions, causes of action, lawsuits, damages, liabilities, obligations, costs and expenses (including without limitation reasonable attorneys’ fees, costs related to in-house counsel time, court costs and witness fees) (collectively “Losses”) incurred by, or imposed or asserted against, the ValueClick Parties which, if true, would constitute or relate to any claims, suits, or proceedings for (a) libel, defamation, violation of rights of privacy or publicity, copyright infringement, trademark infringement or other infringement of any third-party right, fraud, false advertising, misrepresentation, product liability or violation of any law, statute, ordinance, rule or regulation throughout the world in connection with Publisher's Website(s); (b) any breach by Publisher of any duty, representation or warranty under this Agreement; (c) any breach by ValueClick of any duty, representation, or warranty to provide Ad(s) for placement on Publisher's Website(s) due to any breach by Publisher of this Agreement; (d) a contaminated file, virus, worm, or Trojan horse originating from the Publisher's Website(s); or (e) gross negligence or willful misconduct by Publisher.

11. Limitations of Warranties and Liability

(a) Disclaimer of Warranties.  ALL SERVICES PROVIDED BY THE VALUECLICK ARE PROVIDED ON AN “AS IS” “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, VALUECLICK MAKES NO WARRANTIES, GUARANTEES, REPRESENTATIONS, PROMISES, STATEMENTS, ESTIMATES, CONDITIONS, OR OTHER INDUCEMENTS, EXPRESS, IMPLIED, ORAL, WRITTEN, OR OTHERWISE EXCEPT AS EXPRESSLY SET FORTH HEREIN. VALUECLICK IS NOT RESPONSIBLE FOR DELAYS CAUSED BY ACCIDENT, WAR, ACT OF GOD, EMBARGO, COMPUTER SYSTEM FAILURE, OR ANY OTHER CIRCUMSTANCE BEYOND ITS CONTROL.

(b) Limitation of Liability.  UNDER NO CIRCUMSTANCES SHALL VALUECLICK BE LIABLE TO PUBLISHER FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (EVEN IF VALUECLICK HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM ANY ASPECT OF THE ADVERTISING RELATIONSHIP PROVIDED HEREIN. IN NO EVENT SHALL VALUECLICK’S TOTAL OBLIGATIONS OR LIABILITY HEREUNDER EXCEED THE LESSER OF THE SPECIFIC ADVERTISING CAMPAIGN IN QUESTION OR TEN THOUSDAND DOLLARS ($10,000.00). REGARDLESS OF ANY LAW TO THE CONTRARY, NO ACTION, SUIT OR PROCEEDING SHALL BE BROUGHT AGAINST VALUECLICK MORE THAN ONE (1) YEAR AFTER THE DATE UPON WHICH THE CLAIM AROSE.

(c) Consideration. PUBLISHER ACKNOWLEDGES THAT VALUECLICK HAS AGREED TO PRICING IN RELIANCE UPON THE LIMITATIONS OF LIABILITY AND THE DISCLAIMERS OF WARRANTIES AND DAMAGES SET FORTH HEREIN, AND THAT THESE CONSIDERATIONS FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN THE PARTIES. PUBLISHER AGREES THAT THE LIMITATIONS AND EXCLUSIONS OF LIABILITY AND DISCLAIMERS SPECIFIED IN THESE TERMS WILL SURVIVE AND APPLY EVEN IF FOUND TO HAVE FAILED OF THEIR ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR LIABILITIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO PUBLISHER.

12. Term and Termination

(a) Termination.  This Agreement, as may be amended, applies to Publisher for as long as Publisher distributes Ads for ValueClick. ValueClick reserves the right to terminate any Publisher from the Network at any time, with or without cause.

(b) Post-termination.  Upon termination, Publisher agrees to immediately remove from the Websites any and all ValueClick Code and Network IP supplied to Publisher by ValueClick. Publisher will be paid, in the next scheduled payment cycle following termination, all legitimate, non-fraudulently accrued, earnings due up to the time of termination. If a Publisher has not reached the Minimum Payment Threshold the Publisher will be charged an administrative fee representing ValueClick’s cost of establishing and maintaining the Publisher's account; such fee to be any balance remaining in the Publisher's account. Upon termination all ties to referrals will be permanently severed and Publisher will not receive nor be entitled to receive future referral commissions hereunder.

13. Confidentiality     

Each party agrees that it may provide the other with information that is confidential and proprietary to that party or a third- party, as is designated by the disclosing party or that is reasonably understood to be proprietary and/or confidential ("Confidential Information"). ValueClick’s campaign rates are considered confidential. Each party may use Confidential Information received from the other party only in connection with and to further the purposes of this Agreement. Confidential Information shall not be commingled with information or materials of others and any copies shall be strictly controlled. The receiving party agrees to make commercially reasonable efforts, but in no case no less effort than it uses to protect its own Confidential Information, to maintain the confidentiality of and to protect any proprietary interests of the disclosing party. Confidential Information shall not include (even if designated by a party) information: (i) that is or becomes part of the public domain through no act or omission of the receiving party; (ii) that is lawfully received by the receiving party from a third-party without restriction on use or disclosure and without breach of this Agreement or any other agreement without knowledge by the receiving party of any breach of fiduciary duty, or (iii) that the receiving party had in its possession prior to the date of this Agreement. Upon termination of this Agreement, or upon written request by ValueClick, Publisher must destroy or return to ValueClick any Confidential Information provided by ValueClick under this Agreement.

14. Choice of Law and Attorneys’ Fees

This Agreement is governed by the laws of the State of California (USA), except for its conflict of law provisions. The exclusive forum for any actions related to this Agreement shall be in the state courts, and, to the extent that federal courts have exclusive jurisdiction, in Los Angeles, California. The parties consent to such venue and jurisdiction, waive any right to a trial by jury, and agree to waive the personal service of any process upon them by agreeing that service may be effected by overnight mail (using a commercially recognized service) or by U.S. mail with delivery receipt to the last address provided by Publisher. The application of the United Nations Convention on the International Sale of Goods is expressly excluded. A party that primarily prevails in an action brought under this Agreement is entitled to recover from the other party its reasonable attorneys fees and costs.

15. Entire Agreement and Modification

This Agreement, including exhibits, addenda, the ValueClick Privacy Policy (as amended from time to time and which is incorporated herein by reference), contains the entire understanding and agreement of the parties and there have been no promises, representations, agreements, warranties or undertakings by either of the parties, either oral or written, except as stated in this Agreement. This Agreement may only be altered, amended or modified by an instrument that is assented to by each party to this Agreement by verifiable means, including without limitation by written instrument signed by the parties or through a "click through" acknowledgement of assent. No interlineations to this Agreement shall be binding unless initialed by both parties. Notwithstanding the foregoing, ValueClick shall have the right to change, modify or amend ("Change") this Agreement, in whole or in part, by posting a revised Agreement at least five (5) days prior to the effective date of such Change. Publisher’s continued use of the Network after the effective date of such Change shall be deemed Publisher’s acceptance of the revised Agreement. No change, amendment, or modification of any provision of the Agreement by Publisher will be valid unless set forth in a written instrument signed by an executive of both Parties with the corporate authority to do so.

16. Notice

Except as provided elsewhere herein, both parties must send all notices relating to this Agreement to: (i) for ValueClick, via registered mail, return receipt requested or via an internationally recognized express mail carrier to: CEO and General Counsel, 30699 Russell Ranch Road, Suite 250, Westlake Village, CA 91362 USA (effective upon actual receipt); and, (ii) for Publisher at the email or physical address listed on Your Account (effective upon sending as long as ValueClick does not receive an error message regarding delivery of the email) or five (5) days after mailing).

17. Assignment

No rights or obligations under this Agreement may be assigned by Publisher without the prior written consent of ValueClick. Any assignment, transfer or attempted assignment or transfer in violation of this Section shall be void and of no force and effect. ValueClick and any of its subsequent assignees may assign this Agreement, in whole or in part, or any of its rights or delegate any of its duties, under this Agreement to any party. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective permitted successors and assigns.

18. Independent Contractors

Each party is an independent contractor. Any intention to create a joint venture or partnership between the parties is expressly disclaimed. Except as set forth herein, neither party is authorized or empowered to obligate the other or to incur any costs on behalf of the other without the other party’s prior written consent.

19. Marketing

Publisher shall not release any information regarding Campaigns, Creatives, or Publishers relationship with ValueClick or its customers, including, without limitation, in press releases or promotional or merchandising materials, without the prior written consent of ValueClick. ValueClick shall have the right to reference and refer to its work for, and relationship with, Publisher for marketing and promotional purposes. No press releases or general public announcements shall be made without the mutual consent of ValueClick and Publisher.

20. Force Majeure

Neither party shall be liable by reason of any failure or delay in the performance of its obligations hereunder for any cause beyond the reasonable control of such party, including but not limited to electrical outages, failure of Internet service providers, default due to Internet disruption (including without limitation denial of service attacks), riots, insurrection, acts of terrorism, war (or similar), fires, flood, earthquakes, explosions, and other acts of God.

21. Survival and Severability 

Any obligations which expressly or by their nature are to continue after termination, cancellation, or expiration of the Agreement shall survive and remain in effect after such happening. Each Party acknowledges that the provisions of the Agreement were negotiated to reflect an informed, voluntary allocation between them of all the risks (both known and unknown) associated with the transactions contemplated hereunder. All provisions are inserted conditionally on their being valid in law. In the event that any provision of the Agreement conflicts with the law under which the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction over the Parties to the Agreement, then (i) such provision will be restated to reflect as nearly as possible the original intentions of the Parties in accordance with applicable law; and (ii) the remaining terms, provisions, covenants, and restrictions of the Agreement will remain in full force and effect.

22. Remedies and Waiver 

Except as otherwise specified, the rights and remedies granted to a party under this Agreement are cumulative and in addition to, not in lieu of, any other rights and remedies which the party may possess at law or in equity. Failure of either party to require strict performance by the other party of any provision shall not affect the first party’s right to require strict performance thereafter. Waiver by either party of a breach of any provision shall not waive either the provision itself or any subsequent breach.

ADDENDUM FOR UK ADVERTISING

This Addendum for UK Advertising is hereby incorporated into and supplements any and all agreements, including this Agreement between Publisher and ValueClick, Inc. and its subsidiaries (“Company”). In the event of any inconsistency between this Addendum and the aforementioned documents, this Addendum shall control.

Pursuant to the Internet Advertising Sales House (“IASH”) Code of Conduct v. 7.2, advertisements may only be placed on sites meeting the following conditions and Publisher shall ensure that Publisher and/or such sites, as applicable, comply with the following conditions:

1. The publisher of the site either owns or is entitled to use the content displayed on all URLs on which activity is running;
2. The site does not knowingly include any ‘virus’ or other destructive programming or device that could impair or injure any data, computer system or software;
3. The site does not knowingly violate any applicable laws or regulations, including without limitation, false or deceptive or comparative advertising laws, gaming and gambling laws, competition laws, and criminal laws;
4. The site does not knowingly contain content originated by or on behalf of the site publisher that is defamatory, violates any rights of privacy or publicity or constitutes a misrepresentation;
5. The content of the site originated by or on behalf of the site publisher does not and will not knowingly infringe any Intellectual Property Rights or other proprietary rights;
6. The publisher and the site do not knowingly engage in, promote or facilitate activities such as pirating, hacking or any other activities which are illegal under UK law.
7. In respect of unlawful activity or content contributed to the site without the publisher’s knowledge or awareness of its unlawfulness, the publisher operates a “notice and takedown” policy that complies with applicable law (currently the Electronic Commerce (EC Directive) Regulations 2002).
8. The site publisher will use all reasonable endeavours not to include on the site those types of content forbidden by the IASH Code of Conduct. See the definitions of ‘barred inventory’ in Schedule C of the IASH Code of Conduct (www.iash.org.uk).
9. The site publisher will use all reasonable endeavors not to place advertisements having content or using means addressed by Schedule D of the IASH Code of Conduct (www.iash.org.uk) without Company’s prior written consent.
10. The site publisher will use reasonable endeavors to comply with such additional restrictions as may be set forth in any amendments to the IASH Code of Conduct.